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  • Image of Loyalty Myths
    Image of Loyalty Myths

    Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work

    by Lerzan Aksoy, Henri Wallard, Terry Vavra, Timothy Keiningham

    Thousands of books and even more articles have been written about customer loyalty and everyone agrees that it is vital. But are they right? In Loyalty Myths, renowned authors from one of the world’s premier business research firms reveal the ugly truth about customer loyalty — almost everything you’ve been told about it is wrong! To set things straight, the authors critique 53 of the most common beliefs about customer loyalty and debunk them fully with hard science and even harder data

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  • Image of Bag the Elephant!
    Image of Bag the Elephant!

    How to Win and Keep Big Customers

    by Steve Kaplan

    If you are the owner of a small or medium-sized business, Bag the Elephant! will show you how to find the big company (or “Elephant”) that is right for your business and business needs, navigate your way through huge companies, identify and secure internal champions, build strong alliances, and position your selling approach for maximum effectiveness. Are you afraid that your company’s culture won’t be a good match for an Elephant’s culture? Business expert Steve Kaplan explains how to align the

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  • Image of The 360 Degree Leader
    Image of The 360 Degree Leader

    Developing Your Influence from Anywhere in the Organization

    by John C. Maxwell

    According to leadership expert John Maxwell, you can learn to develop your influence from wherever you are in the organization by becoming a 360-degree leader. You can learn to lead up, lead across and lead down. He writes that only 360-degree leaders influence people at every level of the organization, and by helping others, they help themselves. In The 360 Degree Leader, Maxwell explains that becoming a 360-degree leader is within the reach of anyone who possesses average or better...

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  • Image of Winning with People
    Image of Winning with People

    Discover the People Principles that Work for You Every Time

    by John C. Maxwell

    In Winning with People, renowned leadership expert and author John Maxwell describes how anyone can improve his or her relationship skills. With 25 “People Principles” that anyone can learn and use anywhere he or she might be, Maxwell shows how relationships can be created and strengthened for success in work and life, and provides the tools needed to immediately improve existing relationships as well as cultivate strong, exciting and new ones. The skills used plus the relationships cho

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  • Image of The Next Global Stage
    Image of The Next Global Stage

    Boundless Opportunities in the Borderless Economy

    by Kenichi Ohmae

    A radically new world is taking shape from the ashes of yesterday’s nation-based economic world. To succeed, you must act on the global stage, leveraging radically new drivers of economic power and growth. In The Next Global Stage, legendary business strategist Kenichi Ohmae synthesizes today’s emerging trends into the first coherent view of tomorrow’s global economy — and its implications for politics, business and personal success.

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  • Image of Winners Never Cheat
    Image of Winners Never Cheat

    Everyday Values We Learned as Children (But May Have Forgotten)

    by Jon Huntsman

    Jon M. Huntsman started with practically nothing, and built a world-class business that carried him to Forbes’ list of America’s wealthiest people. In Winners Never Cheat, Huntsman, chairman and founder of Huntsman Corp., the world’s largest privately held chemical company, presents the principled lessons he has learned and followed throughout his lifetime. He also explains how business can return to the days when your word was your bond, a handshake was sacred, and swarms of lawyers we

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  • Image of Tough Management
    Image of Tough Management

    The 7 Ways to Make Tough Decisions Easier, Deliver the Numbers, and Grow Business in Good Times and Bad

    by Chuck Martin

    Faced with shrinking budgets, smaller staffs, shorter deadlines, more demanding customers and an unrelenting call for innovation and growth, many executives need a fresh, bottom-line approach designed for what really works in today’s business environment. This new approach is what business strategist and CEO of NFI Research Chuck Martin offers in Tough Management. Based on more than two years of surveys of more than 2,000 senior executives and managers, this summary provides managers wi

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  • Image of Speed Review: The New Health Insurance Solution
    Image of Speed Review: The New Health Insurance Solution

    How to Get Cheaper, Better Coverage Without a Traditional Employer Plan

    by Paul Zane Pilzer

    John Wiley & Sons, 315 pages

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  • Image of Speed Review: The Man Behind the Microchip
    Image of Speed Review: The Man Behind the Microchip

    Robert Noyce and the Invention of Silicon Valley

    by Leslie Berlin

    Oxford University Press, 402 pages

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