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  • Image of Content Inc.
    Image of Content Inc.

    How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

    by Joe Pulizzi

    Joe Pulizzi, founder of several startups, reverse-engineers the traditional entrepreneurial model for success by shifting focus from first creating a product to getting customers first and then developing products.

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  • Image of The Machine
    Image of The Machine

    A Radical Approach to the Design of the Sales Function

    by Justin Roff-Marsh

    Sales management radical Justin Roff-Marsh presents a nontraditional sales approach that incorporates the division of labor, in which sales responsibility shifts from autonomous agents to a centrally coordinated team to build more efficient sales functions.

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  • Image of On Fire at Work
    Image of On Fire at Work

    How Great Companies Ignite Passion in Their People Without Burning Them Out

    by Eric Chester

    Business success is directly related to the quality of the employees. Eric Chester reveals the seven cultural pillars that today’s leading employers focus on to attract and retain top talent: compensation, alignment, atmosphere, growth, acknowledgment, communication and autonomy.

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  • Image of Powerful Proposals
    Image of Powerful Proposals

    21 Things You Need to Know to Hit the Ground Running

    by David G. Pugh, Terry R. Bacon

    "Powerful Proposals" gives businesses proven strategies for creating customer-centered documents that outshine the competition every time.

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  • Image of Primal Teams
    Image of Primal Teams

    Harnessing the Power of Emotions to Fuel Extraordinary Performance

    by Jackie Barretta

    Primal Teams shows how anyone can control potentially damaging emotions, while triggering the kind of passion and energy that supercharge performance.

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  • Image of Speed Review: The Silent Salesmen
    Image of Speed Review: The Silent Salesmen

    Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products

    by Mitch Carson

    John Wiley & Sons, 280 pages

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  • Image of Speed Review: Executing Your Strategy
    Image of Speed Review: Executing Your Strategy

    How to Break It Down and Get It Done

    by Mark Morgan, Raymond Levitt, William Malek

    Harvard Business School Press, 290 pages

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  • Image of A Sense Of Urgency
    Image of A Sense Of Urgency

    by John P. Kotter

    A Soundview Featured Book Review
    Bestselling author and business guru John Kotter shows what a true sense of urgency really is, why it is becoming an exceptionally important asset and how you can create and sustain it within your organization –– starting today.

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  • Image of You Can't Order Change
    Image of You Can't Order Change

    Lessons From Jim McNerney’s Turnaround at Boeing

    by Peter S. Cohan

    Jim McNerney is smart about motivating people; crafting business strategies that spark profitable growth; and making operations more productive, efficient and effective. Most important, he is a genius at creating harmony within communities. He wins hearts and minds with a clear vision of the future, combined with personal humility. Learn how these skills help him pull off the seemingly impossible turnaround of Boeing.

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