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  • Image of The Power of Reputation
    Image of The Power of Reputation

    Strengthen the Asset that Will Make or Break Your Career

    by Chris Komisarjevsky

    "The Power of Reputation" offers business people an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success

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  • Image of The Laws of Charisma
    Image of The Laws of Charisma

    How to Captivate, Inspire and Influence for Maximum Success

    by Kurt Mortensen

    The Laws of Charisma shows readers how to: radiate confidence, passion, power, and optimism; combine purpose, creativity, competence, and focus to inspire commitment; influence others by improving communication skills; and persuade and empower anyone by creating instant rapport.

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  • Image of The Third Screen
    Image of The Third Screen

    Marketing to Your Customers in a World Gone Mobile

    by Chuck Martin

    The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.

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  • Image of Credibility
    Image of Credibility

    How Leaders Gain and Lose It, Why People Demand It

    by James Kouzes, Barry Z. Posner

    In this best-selling book, Kouzes and Posner explain why leadership is above all a relationship, with credibility as the cornerstone, and why leaders must "Say what you mean and mean what you say." Building on their more than thirty years of ongoing research, Credibility expands on their seminal work The Leadership Challenge, and shows why credibility remains the foundation of great leadership.

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  • Image of Real-Time Marketing & PR
    Image of Real-Time Marketing & PR

    How to Instantly Engage Your Market, Connect with Customers and Create Products That Grow Your Business Now

    by David Meerman Scott

    In this eye-opening follow-up to The New Rules of Marketing & PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing & PR.

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  • Image of Enterprise 2.0
    Image of Enterprise 2.0

    New Collaborative Tools for Your Organization's Toughest Challenges

    by Andrew McAfee

    A Soundview Featured Book Review
    One of the first business books to tackle Web 2.0, McAfee's treatise on the next wave of social technology remains a good read for its overall business arguments. This Featured Book Review is intended for any executive that wants to learn the business applications of the social technology tools that captivate his or her employees and customers alike. There's little doubt that hours are being spent interacting with this technology. McAfee helps executives put

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  • Image of Viral Loop
    Image of Viral Loop

    From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves

    by Adam L. Penenberg

    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.

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  • Image of Derailed
    Image of Derailed

    Five Lessons Learned from Catastrophic Failures of Leadership

    by Tim Irwin

    Tim Irwin chronicles the collapse of six high-profile CEOs and identifies the factors that drove their downfalls. In each case, Irwin observes a failure of authenticity, humility, self-management and courage. Derailed teaches you how to avoid derailment by applying certain principles about leadership and life to stay on track.

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  • Image of Trust Agents
    Image of Trust Agents

    Using the Web to Build Influence, Improve Reputation and Earn Trust

    by Chris Brogan, Julien Smith

    Trust agents aren’t necessarily marketers or salespeople; they’re digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.

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