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  • Image of Loyalty Myths
    Image of Loyalty Myths

    Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work

    by Lerzan Aksoy, Henri Wallard, Terry Vavra, Timothy Keiningham

    Thousands of books and even more articles have been written about customer loyalty and everyone agrees that it is vital. But are they right? In Loyalty Myths, renowned authors from one of the world’s premier business research firms reveal the ugly truth about customer loyalty — almost everything you’ve been told about it is wrong! To set things straight, the authors critique 53 of the most common beliefs about customer loyalty and debunk them fully with hard science and even harder data

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  • Image of Bag the Elephant!
    Image of Bag the Elephant!

    How to Win and Keep Big Customers

    by Steve Kaplan

    If you are the owner of a small or medium-sized business, Bag the Elephant! will show you how to find the big company (or “Elephant”) that is right for your business and business needs, navigate your way through huge companies, identify and secure internal champions, build strong alliances, and position your selling approach for maximum effectiveness. Are you afraid that your company’s culture won’t be a good match for an Elephant’s culture? Business expert Steve Kaplan explains how to align the

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  • Image of The 360 Degree Leader
    Image of The 360 Degree Leader

    Developing Your Influence from Anywhere in the Organization

    by John C. Maxwell

    According to leadership expert John Maxwell, you can learn to develop your influence from wherever you are in the organization by becoming a 360-degree leader. You can learn to lead up, lead across and lead down. He writes that only 360-degree leaders influence people at every level of the organization, and by helping others, they help themselves. In The 360 Degree Leader, Maxwell explains that becoming a 360-degree leader is within the reach of anyone who possesses average or better...

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  • Image of Calling a Halt to Mindless Change
    Image of Calling a Halt to Mindless Change

    A PLEA for Commonsense Management

    by John Macdonald

    Enough, says MacDonald. Too many consultants are pushing too many new management methods that don't work. Firms are depending too much on lawyers and human resource departments. Put some sense back into decision-making in this area, he says, making sure to adopt only those changes that can improve operations. Those who have been stung in this department will enjoy this book; others will be put on watch for the danger signs.

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  • Image of Getting to Resolution
    Image of Getting to Resolution

    Turning Conflict into Collaboration

    by Stewart Levine

    You've seen it happen. Groups in a firm are clashing. Communications break down. Two people are making a display of their mutual dislikes. The work of the firm is feeling it. What to do? Levine has the answers, varied for the occasion and tested in the heat of battle. One approach involves the signing of collaborative agreements.

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