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  • Image of The New Experts
    Image of The New Experts

    Win Today's Newly Empowered Customers at Their 4 Decisive Moments

    by Robert H. Bloom

    Customers no longer care where or from whom they buy, which puts buyers in control of the entire purchase progression. Business strategy expert Robert Bloom identifies four decisive customer moments as part of a customer-centric solution in order to think like a buyer, deliver the benefits buyers want and ultimately achieve profitable growth.

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  • Image of The Truth About Leadership
    Image of The Truth About Leadership

    The No-Fads, Heart-of-the-Matter Facts You Need to Know

    by Barry Z. Posner, James Kouzes

    Leadership experts James Kouzes and Barry Posner share 10 time-tested fundamental truths about leadership and becoming an effective leader. These principles can be especially valuable to both new leaders and experienced leaders in transition.

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  • Image of It's Your Ship
    Image of It's Your Ship

    Management Techniques from the Best Damn Ship in the Navy

    by D Michael Abrashoff

    Some unique insight into hands-on management comes from Captain D. Michael Abrashoff who shares his experiences commanding a guided missile destroyer. While the ship's systems and technologies were cutting-edge, many of the practices and protocols were outdated and inefficient. Abrashoff's primary focus to make his warship more effective was getting the most from his crew.

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  • Image of Six Pixels of Separation
    Image of Six Pixels of Separation

    Everyone Is Connected. Connect Your Business to Everyone.

    by Mitch Joel

    In Six Pixels of Separation, digital marketing expert Mitch Joel integrates digital marketing, social media, personal branding and entrepreneurship in a clear, entertaining and instructive way that everyone can understand and apply. Through the use of timely case studies and fascinating stories, he offers a complete set of the latest tactics, insights and tools that will empower you to reach a global audience and consumer base — and, best yet, you can do this pretty much for free.

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  • Image of Loyalty Myths
    Image of Loyalty Myths

    Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work

    by Lerzan Aksoy, Henri Wallard, Terry Vavra, Timothy Keiningham

    Thousands of books and even more articles have been written about customer loyalty and everyone agrees that it is vital. But are they right? In Loyalty Myths, renowned authors from one of the world’s premier business research firms reveal the ugly truth about customer loyalty — almost everything you’ve been told about it is wrong! To set things straight, the authors critique 53 of the most common beliefs about customer loyalty and debunk them fully with hard science and even harder data

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  • Image of Bag the Elephant!
    Image of Bag the Elephant!

    How to Win and Keep Big Customers

    by Steve Kaplan

    If you are the owner of a small or medium-sized business, Bag the Elephant! will show you how to find the big company (or “Elephant”) that is right for your business and business needs, navigate your way through huge companies, identify and secure internal champions, build strong alliances, and position your selling approach for maximum effectiveness. Are you afraid that your company’s culture won’t be a good match for an Elephant’s culture? Business expert Steve Kaplan explains how to align the

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  • Image of The 360 Degree Leader
    Image of The 360 Degree Leader

    Developing Your Influence from Anywhere in the Organization

    by John C. Maxwell

    According to leadership expert John Maxwell, you can learn to develop your influence from wherever you are in the organization by becoming a 360-degree leader. You can learn to lead up, lead across and lead down. He writes that only 360-degree leaders influence people at every level of the organization, and by helping others, they help themselves. In The 360 Degree Leader, Maxwell explains that becoming a 360-degree leader is within the reach of anyone who possesses average or better...

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