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  • Image of The New Mainstream
    Image of The New Mainstream

    How the Multicultural Consumer Is Transforming American Business

    by Guy Garcia

    A new America is emerging. As the multiculturalism of Hispanics, African Americans, Asians and new immigrants comes together, they forge a New Mainstream-based culture and economy that will soon overcome the Anglocentric “Old” Mainstream. Corporations, politicians, institutions and the media will not only have to accept and understand the New Mainstream, but they will have to embrace it and become part of it. In The New Mainstream, journalist and multimedia entrepreneur Guy Garcia ...

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  • Image of Renovate Before You Innovate
    Image of Renovate Before You Innovate

    Why Doing the New Thing Might Not Be the Right Thing

    by Sergio Zyman

    Many companies rely too heavily on innovation to solve their problems, and they attempt to start over with something fresh to revive old and tired businesses. Innovation sounds great. But it is often the lazy approach to marketing, and it typically doesn’t work. In Renovate Before You Innovate, Sergio Zyman preaches the power of renovation to accelerate and sustain top-line growth. It starts with recapturing the essence of your existing brands, products and core competencies and doing m

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  • Image of Lion Taming
    Image of Lion Taming

    Working Successfully with Leaders, Bosses, and Other Tough Customers

    by Steven Katz

    Lions are the people all around us with power, responsibility, authority and talent — as well as the people who may simply be preoccupied with gaining more power and authority. According to Steven L. Katz, a right-hand executive and senior adviser to leaders and executives across many types of organizations, lions are never tame, and you need strategies to deal with that. In Lion Taming, Katz explains that lion taming is really lion teaming, and helps get you inside the minds of the lea

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  • Image of Heads Up
    Image of Heads Up

    Using Real-Time Business Information to Know First and Act Faster

    by Kenneth G. McGee

    According to Kenneth G. McGee, a research fellow at Gartner Inc., even the worst business catastrophes rarely happen without warning. In Heads Up, McGee describes how managers can break the pervasive pattern of surprises that are often followed by desperate responses. Instead of trying to predict the future, McGee explains, managers need to master predicting the present — understanding what is happening right now and how these current events and outcomes will impact future success. By r

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  • Image of A Bias for Action
    Image of A Bias for Action

    How Effective Managers Harness Their Willpower to Achieve Results

    by Heike Bruch, Sumantra Ghoshal

    In A Bias for Action, leadership expert Heike Bruch and management expert Sumantra Ghoshal demonstrate that managers often confuse activity with accomplishments, and motivation with true leadership. Based on the authors’ research across numerous industries, and illustrated with personal case studies from BP, Sony, GE, Philips and others, this summary reveals how great managers get results by engaging their own willpower through a combination of energy and focus. The authors present simp

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  • Image of Don't Think Pink
    Image of Don't Think Pink

    What Really Makes Women Buy: And How to Increase Your Share of This Crucial Market

    by Andrea Learned, Lisa Johnson

    You can no longer “think pink” by assuming that all women are the same and all they want are pastel colored products with hearts and flowers on them. Generational experiences, lifestyle choices, and demographic characteristics combine to define the filters through which women make buying choices. Lisa Johnson and Andrea Learned are co-founders of ReachWomen, a firm specializing in the behavior of women as consumers. By examining the different ways women think and how companies can engage women w

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