Book Summaries

In this summary of Lies, Damned Lies, and Marketing, with illustrative examples and reasoning, you will find the insight you need to spot the “leaky holes” draining your marketing dollars.

In Getting to Aha!, Darshan Mehta looks at the underlying dynamics of consumers’ decision-making habits and the overarching sociocultural and technological trends that are influencing these today.

Del Villar’s G.R.I.T. Marketing Method goes beyond the basics to illustrate how marketing professionals can successfully influence this strategy based on overall corporate goals.

Upstream Marketing is a book centered on the best practices, research, case studies, and analysis informed by more than twenty years of experience from its authors in helping transform client brands and businesses.

The promise of Get Different: Marketing That Can’t Be Ignored is that by the end of reading it, business owners will be ready to make sure they “get noticed and get results in a crowded market–no matter what.”

You Are the Brand isn’t about cultivating some perfect persona of someone with zero faults. It’s about asking basic questions, discovering your own answers, and building your personal brand around them.

Marketing 5.0 provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Quantum Marketing is for all businesspeople who seek to understand how rapidly marketing is evolving and what some of the smartest people in the discipline are doing to get ready for this dramatic shift.

The Hidden Psychology of Social Networks will help you to make more efficient use of your media buys, establish more thoughtful strategies, develop better creative material, and deliver more effective marketing.