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  • Image of Lies, Damned Lies, and Marketing
    Image of Lies, Damned Lies, and Marketing

    Separate Fact from Fiction and Drive Growth

    by Atul V. Minocha

    In this summary of Lies, Damned Lies, and Marketing, with illustrative examples and reasoning, you will find the insight you need to spot the “leaky holes” draining your marketing dollars.

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  • Image of Getting to Aha!
    Image of Getting to Aha!

    Why Today's Insights Are Tomorrow’s Facts

    by Darshan Mehta

    In Getting to Aha!, Darshan Mehta looks at the underlying dynamics of consumers’ decision-making habits and the overarching sociocultural and technological trends that are influencing these today.

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  • Image of Sway
    Image of Sway

    Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy

    by Christina Del Villar

    Del Villar’s G.R.I.T. Marketing Method goes beyond the basics to illustrate how marketing professionals can successfully influence this strategy based on overall corporate goals.

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  • Image of Upstream Marketing
    Image of Upstream Marketing

    Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation

    by Kristin Kurth, Tim Koelzer

    Upstream Marketing is a book centered on the best practices, research, case studies, and analysis informed by more than twenty years of experience from its authors in helping transform client brands and businesses.

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  • Image of Get Different
    Image of Get Different

    Marketing That Can't Be Ignored!

    by Mike Michalowicz

    The promise of Get Different: Marketing That Can’t Be Ignored is that by the end of reading it, business owners will be ready to make sure they “get noticed and get results in a crowded market–no matter what.”

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  • Image of You Are The Brand
    Image of You Are The Brand

    The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

    by Mike Kim

    You Are the Brand isn’t about cultivating some perfect persona of someone with zero faults. It’s about asking basic questions, discovering your own answers, and building your personal brand around them.

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  • Image of Marketing 5.0
    Image of Marketing 5.0

    Technology for Humanity

    by Philip Kotler

    Marketing 5.0 provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

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  • Image of Quantum Marketing
    Image of Quantum Marketing

    Mastering the New Marketing Mindset for Tomorrow's Consumers

    by Raja Rajamannar

    Quantum Marketing is for all businesspeople who seek to understand how rapidly marketing is evolving and what some of the smartest people in the discipline are doing to get ready for this dramatic shift.

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  • Image of The Hidden Psychology of Social Networks
    Image of The Hidden Psychology of Social Networks

    How Brands Create Authentic Engagement by Understanding What Motivates Us

    by Joe Federer

    The Hidden Psychology of Social Networks will help you to make more efficient use of your media buys, establish more thoughtful strategies, develop better creative material, and deliver more effective marketing.

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