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  • Image of Fusion
    Image of Fusion

    How Integrating Brand and Culture Powers the World’s Greatest Companies

    by Denise Lee Yohn

    Brand and culture independently drive business. In Fusion, Denise Lee Yohn shows that when you fuse the two together and create an interdependent and mutually-reinforcing relationship between them, you create even more organizational power.

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  • Image of Crushing It!
    Image of Crushing It!

    How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

    by Gary Vaynerchuk

    Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.

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  • Image of Get to Aha!
    Image of Get to Aha!

    Discover Your Positioning DNA and Dominate Your Competition

    by Andy Cunningham

    Andy Cunningham details the DNA of three types of companies in the world and presents a step-by-step framework to help you determine your company’s position in the marketing landscape using her DNA-based methodology.

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  • Image of Competing Against Luck
    Image of Competing Against Luck

    The Story of Innovation and Customer Choice

    by Karen Dillon, David S. Duncan, Taddy Hall, Clayton M. Christensen

    Innovation strategy and growth expert Clayton M. Christensen, and his co-authors Taddy Hall, Karen Dillon and David Duncan, present a new conceptual framework for products and innovation based on their conclusion that customers don't "buy" products or services; they “hire” them to do a job.

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  • Image of Content Inc.
    Image of Content Inc.

    How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

    by Joe Pulizzi

    Joe Pulizzi, founder of several startups, reverse-engineers the traditional entrepreneurial model for success by shifting focus from first creating a product to getting customers first and then developing products.

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  • Image of Fail Fast or Win Big
    Image of Fail Fast or Win Big

    The Start-Up Plan for Starting Now

    by Bernhard Schroeder

    Fail Fast or Win Big shows entrepreneurs how to: create a rapid prototype of their product or service; develop a business model instead of a business plan; test it repeatedly with customers so they can spot failure early; continue to refine the model based on customer interactions; leverage their network and resources in order to run lean

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  • Image of Little Bets
    Image of Little Bets

    How Breakthrough Ideas Emerge from Small Discoveries

    by Peter Sims

    Bestselling author Peter Sims explores the value of taking small, experimental steps in developing breakthrough innovation. These little bets help determine direction while providing critical information from lots of little failures and from small significant wins. Sims shares examples of successful breakthrough innovators at work and the dramatic results of their efforts.

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  • Image of Disciplined Entrepreneurship
    Image of Disciplined Entrepreneurship

    24 Steps to a Successful Startup

    by Bill Aulet

    The need for entrepreneurs will only grow. The step-by-step approach in Disciplined Entrepreneurship will allow intrepid entrepreneurs to quickly and efficiently iterate their way toward the best solutions. Whether you are a first-time or repeat entrepreneur, Bill Aulet offers the tools you need to improve your odds of making a product people want – and need – to buy.

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  • Image of Best Practices Are Stupid
    Image of Best Practices Are Stupid

    40 Ways to Out-Innovate the Competition

    by Stephen Shapiro

    In Best Practices Are Stupid, Stephen M. Shapiro offers 40 counterintuitive yet proven strategies for boosting innovation and making it a repeatable, sustainable and profitable process at the heart of a company's culture. Shapiro shows that nonstop innovation is attainable and vital to building a high-performing team, improving the bottom line, and staying ahead of the competition.

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