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  • Image of Microtrends
    Image of Microtrends

    The Small Forces Behind Tomorrow's Big Changes

    by Mark Penn

    A Soundview Featured Book Review
    Join Penn for a fast-paced ride through more than 70 “microtrends” found in politics, family life, religion and leisure and how each one is impacting our lifestyles as well as our business world.

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  • Image of Corporate Agility
    Image of Corporate Agility

    A Revolutionary New Model for Competing in a Flat World

    by Charles Grantham, James Ware, Cory Williamson

    In order to compete in the flat world –– where the rules are constantly changing –– businesses must be willing to embrace a new strategic model. This model needs to allow for the understanding of the evolving work force, the inception of new technologies, and the re-examination of work place structure. Corporate Agility provides the blueprint for this revolutionary move forward.

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  • Image of Get There Early
    Image of Get There Early

    Sensing the Future to Compete in the Present

    by Bob Johansen

    Very few leaders consult a crystal ball or a psychic when it comes to looking into the future with regards to their business; nonetheless, they are still responsible for understanding how the decisions they made yesterday will affect their organization five years from now. Johansen and the Institute for the Future provide their insights into the next decade, and show readers how they too can begin to navigate the road to the future.

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  • Image of Breakthrough Business Results with MVT
    Image of Breakthrough Business Results with MVT

    A Fast, Cost-Free, "Secret Weapon" for Boosting Sales, Cutting Expenses, and Improving Any Business Process

    by Charles Holland, David Cochran

    Breakthrough Business Results with MVT describes and details the one revolutionary method that offers a powerful, fast and inexpensive way to prove with certainty that ideas will have the biggest impact on your bottom line. MVT, or Multivariable Testing, uses advanced statistics to test the real-world effects of dozens of business improvement ideas, discover the synergies between them, and identify those ideas that are the most powerful and profitable under real-world conditions.

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  • Image of The Horizontal Organization
    Image of The Horizontal Organization

    What the Organization of the Future Actually Looks Like and How It Delivers Value to Customers

    by Frank Ostroff

    Corporations in increasing numbers are switching from the traditional bureaucratic "vertical" structure of organization to a horizontal organization. And what's that? It rejects the separation of people and work into functional departments, such as marketing and customer service. Instead, it groups people and works around a few organization-wide, cross-functional core processes. All those processes lead to one end objective, creating and delivering something of value to the customer. By using de

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  • Image of Best Practices in Customer Service
    Image of Best Practices in Customer Service

    by Ron Zemke, John Woods

    Zemke and Woods lay it on the line: The primary goal of business is to satisfy the needs and expectations of customers. Profit, then, is a measure of how well you have achieved that goal. Then they plunge into letting experts tell you how to do this. Subjects covered in helpful detail include training employees, better satisfying customers by looking at your business from their viewpoint, and handling dissatisfied customers. (First step on that last one: Listen fully and without interrupting.) E

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  • Image of Customers.com
    Image of Customers.com

    How to Create a Profitable Business Strategy for the Internet and Beyond

    by Ronni Marshak, Patricia B. Seybold

    If your Web site isn't producing as much business as you expected, read this book. It will head you toward profits. Start by making certain you know your end customers, who they are and what they want. Create a site that allows them to shop, order, purchase, and track delivery -- and not have to strain in the process. Capture information on them so you can anticipate their needs. And that's just the beginning of the help this book will give you.

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