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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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  • Image of Identity Is Destiny
    Image of Identity Is Destiny

    Leadership and the Roots of Value Creation

    by Laurence Ackerman

    The true strength of an organization is reflected in its identity — the traits and actions that make it a unique being. In this summary, Ackerman presents the eight laws of identity and provide a strategic framework for creating value.

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  • Image of The Arc of Ambition
    Image of The Arc of Ambition

    Defining the Leadership Journey

    by Nitin Nohria, Jim Champy

    Authors Champy, former head of CSC Index and co-author of Reengineering the Corporation, and Nitin Nohria, a professor of business administration at the Harvard Business School, believe that ambition is the lifeblood of human achievement. In this summary, they cover the different stages of ambition, and how each stage can lead to great things for you and your company.

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  • Image of Value Nets
    Image of Value Nets

    Breaking the Supply Chain to Unlock Hidden Profits

    by Joseph Martha, David Bovet

    Consultants Bovet and Martha demonstrate how to turn supply chains into value-creating “value nets” by building a radical new business design for your company. Step-by-step, this informative work covers the five elements of the new design: value proposition, scope, profit, strategic control and execution.

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