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  • Image of Becoming a Category of One
    Image of Becoming a Category of One

    How Extraordinary Companies Transcend Commodity and Defy Comparison

    by Joe Calloway

    These days, so many companies strive to fit into a niche that they must elbow their way past a mass of competitors to do so. Why strive to be a leader in your category when you can create a different category and be the only one in it? Such are the lessons to be learned in Becoming a Category of One. By using consultant Joe Calloway’s tips and advice, you can avoid being “commoditized” and differentiate yourself and your business from your competitors simply by shifting focus to your cu

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  • Image of The Third Opinion
    Image of The Third Opinion

    How Successful Leaders Use Outside Insight to Create Superior Results

    by Dr. Saj-Nicole A. Joni

    In recent years, authority has given way to influence. In The Third Opinion, Dr. Saj-nicole A. Joni explores how this raising of the leadership bar has given way to an even greater challenge for leaders — determining to whom they can turn when experienced, trustworthy advice is required. Some leaders might turn to colleagues inside the organization for help; others might call upon a trusted adviser outside the company. There is, however, another opinion for which most people never ask:

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  • Image of Hidden Value
    Image of Hidden Value

    How Great Companies Achieve Extraordinary Results with Ordinary People

    by Jeffrey Pfeffer, Charles A. O'Reilly

    Obsessed with recruiting and retention? Stanford professors O’Reilly and Pfeffer demonstrate why it’s perhaps even more important to focus on the assets you already have.

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  • Image of How Digital Is Your Business?
    Image of How Digital Is Your Business?

    by David J. Morrison, Adrian J. Slywotzky

    Being digital is more than setting up a separate e-business or wiring your employees, write the authors. It means developing a business model that creates and captures profits in new ways.

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