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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of The Power of Thanks
    Image of The Power of Thanks

    How Social Recognition Empowers Employees and Creates a Best Place to Work

    by Derek Irvine, Eric Mosley

    Globoforce executives Eric Mosley and Derek Irvine explain how a Culture of Recognition can boost employee engagement and loyalty, stronger teamwork, a more innovative culture, increased customer satisfaction as well as greater profitability and organizational health. Ultimately, they show how to build a better workplace for employees.

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  • Image of Leadership Blindspots
    Image of Leadership Blindspots

    How Successful Leaders Identify and Overcome the Weaknesses That Matter

    by Robert Bruce Shaw

    Robert Bruce Shaw helps leaders to identify weaknesses, threats and other vulnerabilities that can impair effectiveness, results and even their careers. Shaw reveals how blindspots operate and why they persist, but also provides techniques for recognizing them and taking action before they create lasting damage.

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  • Image of Data-ism
    Image of Data-ism

    The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

    by Steve Lohr

    New York Times reporter Steve Lohr explains how big-data technology has its benefits and its drawbacks, which raises questions about the wider implications for everyone. Lohr lends insight into what’s ahead, suggesting that individuals and organizations will need to exploit, protect and manage data to stay competitive.

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