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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Secrets of Question Based Selling™
    Image of Secrets of Question Based Selling™

    How the Most Powerful Tool in Business Can Double Your Sales Results

    by Thomas A. Freese

    What salespeople ask and how they ask it is more important than anything they might say. Veteran sales trainer Freese offers a questions-based method that will help salespeople generate leads and close sales. The first step: using questions to make prospects curious about your service and product — and ready to listen to what you have to say.

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  • Image of The Project Manager's MBA
    Image of The Project Manager's MBA

    How to Translate Project Decisions into Business Success

    by Dennis J. Cohen, Robert J. Graham

    Managing a project is not about getting the job done on time and on budget. It’s about getting the job done in a way that contributes to the bottom line of your company. Covering everything from the basics of accounting and finance to understanding the marketplace, this summary shows how to link project success to organization success.

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  • Image of Building Brandwidth
    Image of Building Brandwidth

    Closing the Sale Online

    by Sergio Zyman, Scott Miller

    The airwaves are full of funny e-business commercials, and everybody’s laughing — but is anyone buying? According to Zyman, former Chief Marketing Officer of the Coca-Cola Company, e-marketing that’s trendy and irreverent won’t work if e-marketers forget the fundamentals. Zyman explains what it takes to close the sale online.

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