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  • Image of Management Wisdom From the New York Yankees’ Dynasty
    Image of Management Wisdom From the New York Yankees’ Dynasty

    What Every Manager Can Learn from a Legendary Team's 80-Year Winning Streak

    by Lance Berger

    Author Lance Berger is a management consultant to Fortune 500 companies and has served as a consultant to Major League Baseball. After looking deeply into the history of the Yankees’ organization, Berger discovered that many of the same principles that made the Yankees great were also driving the success of business clients. These core principles are based on leadership, processes and culture. In Management Wisdom From the New York Yankees’ Dynasty, Berger offers time-tested management

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  • Image of The Growth Gamble
    Image of The Growth Gamble

    When Leaders Should Bet Big on New Business, and how They Can Avoid Expensive Failures

    by Robert Park, Andrew Campbell

    Conventional business wisdom dictates that companies should focus their sights on growth. But growth is no certain thing, say the authors of The Growth Gamble. Not all companies are built for rapid growth: Their markets are unsteady or extremely competitive, their infrastructure is not sufficiently flexible, or they don’t have the quality or quantity of people to lend to the effort. For these companies, a slow or steady growth curve, over years or even decades, is the healthiest option.

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  • Image of The Enthusiastic Employee
    Image of The Enthusiastic Employee

    How Companies Profit by Giving Workers What They Want

    by Michael Irwin Meltzer, David Sirota, Louis Mischkind

    Enthusiastic employees outproduce and outperform employees who are not motivated to perform. In The Enthusiastic Employee, three employee management experts from Sirota Consulting offer 30 years of research and experience to show readers exactly what managers are doing wrong — and what they should do instead. Drawing on detailed case studies and employee attitude surveys from hundreds of companies, the authors describe a dollars-and-cents business case for high employee morale, and pres

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  • Image of Speed Review: Ethics in Public Relations
    Image of Speed Review: Ethics in Public Relations

    A Guide to Best Practice

    by Patricia Parsons

    Kogan Page, 187 pages

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  • Image of Speed Review: The Only Sustainable Edge
    Image of Speed Review: The Only Sustainable Edge

    Why Business Strategy Depends on Productive Friction and Dynamic Specialization

    by John Hagel, John Seely Brown

    Harvard Business School Press, 218 pages

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  • Image of Working Relationships
    Image of Working Relationships

    The Simple Truth About Getting Along with Friends and Foes at Work

    by Bob Wall

    No matter how good you are at what you do, no matter how talented, skilled and knowledgeable you are, the most important and frustrating factor in determining your success and satisfaction in the workplace is your ability to forge effective relationships with others. This book is designed to help you meet that challenge.

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  • Image of The Cluetrain Manifesto
    Image of The Cluetrain Manifesto

    The End of Business As Usual

    by Rick Levine, David Weinberger, Doc Searls, Christopher Locke

    What if the Web marketplace is not really based on click-throughs, cookies and credit cards, but on conversations between human beings, all linked through a network that was created by many and controlled by no one? That is the central question of The Cluetrain Manifesto, a revolutionary way of looking at working that makes hash of corporate assumptions about the nature of online business.

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  • Image of The Channel Advantage
    Image of The Channel Advantage

    Going to Market with Multiple Sales Channels

    by Timothy R. Furey, Lawrence G. Friedman

    Today, many leading companies are putting at least as much effort and creativity into how they go to market as into what they bring to market. Companies have a wide variety of options for connecting products with customers, and each channel has its strengths as well as weaknesses. Friedman and Furey describe how to build a high-performance, competitive multi-channel system that will set your company apart from its competitors.

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