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  • Image of Purple Cow
    Image of Purple Cow

    Transform Your Business by Being Remarkable

    by Seth Godin

    Jingles, slogans and pretty ads aren’t good enough. Marketing guru and best-selling author Godin shows how you need to seek out the exceptional and the remarkable to get your brand or product noticed in today’s cluttered markets.

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  • Image of The Headcount Solution
    Image of The Headcount Solution

    How to Cut Compensation Costs and Keep Your Best People

    by N Fredric Crandall, Marc J. Wallace Jr.

    Layoffs should always be the last resort of any company requiring deep cost-cutting measures. The authors present a seven-step plan for cutting compensation costs. In this plan, layoffs are just the third of three cost-cutting strategies. If layoffs become necessary, the authors provide hints on treating employees with respect and dignity, and keeping valuable employees in the organization.

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  • Image of Jack Welch and the GE Way
    Image of Jack Welch and the GE Way

    Management Insights and Leadership Secrets of the Legendary CEO

    by Robert Slater

    Jack Welch gets the credit, as CEO, for the booming success of General Electric since 1981. How did he do it? This summary describes it in detail, his role as a leader, the way he stripped the company of its weighty bureaucracy, and, perhaps most important, how he found the ideas that spurred the company's growth. Engrossing reading for leaders and would-be leaders.

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  • Image of Navigating Your Career
    Image of Navigating Your Career

    Twenty-One of America's Leading Headhunters Tell You How It's Done

    by Christopher Hunt, Scott Scanlon

    Some of the world's most experienced corporate recruiters tell you what they - and corporations - are seeking as executives. Here's solid advice on what you need to reach the top, how to know if your career is stalled, how to get the best compensation package. Advice like this: Be sure your skills include those that will have a significant impact on generating revenues and cutting costs.

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  • Image of The New Supervisor's Survival Guide
    Image of The New Supervisor's Survival Guide

    by William A. Salmon

    This is the summary for those just promoted to (or faltering in) a supervisor's position. It covers the many new challenges you face, such as making your boss look good, and motivating your staff to make you look good. More specifically, it will lead you into such skills as planning and leading meetings, making decisions and - but the list is lengthy with so many things you need to know. Try it.

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