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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of Speed Review: The Third Wave
    Image of Speed Review: The Third Wave

    An Entrepreneur's Vision of the Future

    by Steve Case

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  • Image of Switch
    Image of Switch

    How to Change Things When Change Is Hard

    by Dan Heath, Chip Heath

    A Soundview Featured Book Review
    Best-selling authors Chip and Dan Heath lead readers through the process of effecting transformative change at every level — individual, organizational and societal — introducing a pattern you can use to make the changes that matter to you.

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  • Image of Leading Outside the Lines
    Image of Leading Outside the Lines

    How to Mobilize the (in)Formal Organization, Energize Your Team and Get Better Results

    by Jon R. Katzenbach, Zia Khan

    From the bestselling coauthor of the business classic The Wisdom of Teams, comes an all-new exploration of the modern workplace, and how leaders and managers must embrace it for success. Katzenbach and Khan examine how two distinct factions together form the bigger picture for how organizations actually work: the more defined "formal" organization of a company (the management structure, performance metrics, and processes) and the "informal" (the culture, social...

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  • Image of Trade-Off
    Image of Trade-Off

    Why Some Things Catch On, and Others Don’t

    by Kevin Maney

    Kevin Maney shows how conflicting forces determine the success, or failure, of new products and services in the marketplace. Almost every decision consumers make involves a trade-off between fidelity and convenience — between the products we love and the products we need.

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  • Image of Speed Review: Executing Your Business Transformation
    Image of Speed Review: Executing Your Business Transformation

    How to Engage Sweeping Change Without Killing Yourself Or Your Business

    by Andrew B. Cole, Mark Morgan, Robert J. Johnson, David R. Johnson

    Jossey-Bass, 280 pages

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  • Image of Everyone Communicates, Few Connect
    Image of Everyone Communicates, Few Connect

    What the Most Effective People Do Differently

    by John C. Maxwell

    Talk is cheap. Everybody does it. The question is, how can you make your words matter and influence any outcome? How can you really connect with others? It’s a skill anyone can learn. Here, Maxwell offers his proven method — Five Principles and Five Practices — so you can connect one-on-one, in a group, or with an audience.

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