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  • Image of Fusion
    Image of Fusion

    How Integrating Brand and Culture Powers the World’s Greatest Companies

    by Denise Lee Yohn

    Brand and culture independently drive business. In Fusion, Denise Lee Yohn shows that when you fuse the two together and create an interdependent and mutually-reinforcing relationship between them, you create even more organizational power.

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  • Image of Building a StoryBrand
    Image of Building a StoryBrand

    Clarify Your Message So Customers Will Listen

    by Donald Miller

    In Building a StoryBrand, best-selling author Donald Miller shows companies how to dramatically improve how they connect with customers and grow their businesses.

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  • Image of Get to Aha!
    Image of Get to Aha!

    Discover Your Positioning DNA and Dominate Your Competition

    by Andy Cunningham

    Andy Cunningham details the DNA of three types of companies in the world and presents a step-by-step framework to help you determine your company’s position in the marketing landscape using her DNA-based methodology.

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  • Image of Speed Review: The Business of Persuasion
    Image of Speed Review: The Business of Persuasion

    Harold Burson on Public Relations

    by Harold Burson

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  • Image of Woo, Wow, and Win
    Image of Woo, Wow, and Win

    Service Design, Strategy, and the Art of Customer Delight

    by Patricia O'Connell, Thomas A. Stewart

    Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell focus on the importance of service design for companies.

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  • Image of Speed Review: Play Bigger
    Image of Speed Review: Play Bigger

    How Pirates, Dreamers and Innovators Create and Dominate Markets

    by Dave Peterson, Christopher Lochhead, Kevin Maney, Al Ramadan

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  • Image of Speed Review: Driven to Delight
    Image of Speed Review: Driven to Delight

    Delivering World-Class Customer Experience the Mercedes-Benz Way

    by Joseph Michelli

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  • Image of Speed Review: The Art of Social Media
    Image of Speed Review: The Art of Social Media

    Power Tips for Power Users

    by Guy Kawasaki, Peg Fitzpatrick

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  • Image of Speed Review: Twitter Is Not a Strategy
    Image of Speed Review: Twitter Is Not a Strategy

    Rediscovering the Art of Brand Marketing

    by Tom Doctoroff

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