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  • Image of What the Customer Wants You to Know
    Image of What the Customer Wants You to Know

    How Everybody Needs to Think Differently About Sales

    by Ram Charan

    More than ever these days, the sales process tends to be a war about price. But there's a better way to think about sales, says best-selling author Ram Charan. Charan defines this new approach to selling as value creation selling (VCS), which he says is radical but nonetheless practical. VCS differentiates you from the competition, paving the way to better pricing, better margins and higher revenue growth built on win-win relationships that deepen over time.

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  • Image of Resonant Leadership
    Image of Resonant Leadership

    Renewing Yourself and Connecting with Others Through Mindfulness, Hope, and Compassion

    by Annie McKee, Richard Boyatzis

    A Soundview Featured Book Review
    Any leader straining under the weight of his or her position needs to read this book. Boyatzis and McKee attempt to reverse what they term the "dissonance" suffered by leaders. A leader is expected to deliver success quarter after quarter with an ever-increasing list of objectives. This book helps executives maximize their strengths and conquer the challenges of their unique place in the organization.

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  • Image of The Education of an Accidental CEO
    Image of The Education of an Accidental CEO

    Lessons Learned from the Trailer Park to the Corner Office

    by John Boswell, David Novak

    A Soundview Featured Book Review
    David Novak is worthy of depiction in a Horatio Alger novel. Novak never attended business school and spent most of his youth living in a series of trailer parks. Despite his humble roots, he rose to become CEO of Yum Brands, one of the largest food, beverage and restaurant companies in the world. This book provides insight on Novak's inspirations and what he learned on his unforgettable journey.

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  • Image of Extreme Toyota
    Image of Extreme Toyota

    Radical Contradictions That Drive Success at the World's Best Manufacturer

    by Norihiko Shimizu, Emi Osono, Hirotaka Takeuchi

    Three business strategy experts identify six contradictory forces that have kept Toyota on the path of realizing continuous innovation and constant renewal. As the authors show, Toyota thrives on paradoxes as it harnesses opposing propositions to energize itself. We learn that companies that create their own contradictions can achieve higher levels of performance.

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  • Image of Sway
    Image of Sway

    The Irresistible Pull of Irrational Behavior

    by Ori Brafman, Rom Brafman

    Brothers and authors Ori and Rom Brafman explore several of the psychological forces that derail rational thinking. We are all more prone to irrational behavior than we realize and this can affect our careers and shape our business and personal relationships. Understanding why the sway of irrational behavior is so alluring can help us to become more aware of it and perhaps less likely to fall victim to its force.

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  • Image of Tuned In
    Image of Tuned In

    Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

    by Craig Stull, David Meerman Scott, Phil Myers

    Hit products and services like the iPod, Starbucks and FedEx were seemingly embraced by the market overnight. But it wasn't luck, creativity or marketing that led to their success. Any organization can create hits that resonate if they stop guessing what people need and start building deep connections to what their buyers value most. With a strategy for achieving market resonance that has been developed over 15 years, the authors show readers how to find unsolved problems in the marketplace and

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  • Image of How to Be a Star at Work
    Image of How to Be a Star at Work

    9 Breakthrough Strategies You Need to Succeed

    by Robert Kelley

    The author describes nine strategies you can use to star. They include networking, self-management, and followership. Show you have mastered them and become a star.

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  • Image of Straight from the CEO
    Image of Straight from the CEO

    The World's Top Business Leaders Reveal Ideas That Every Manager Can Use

    by Colin Price, G William Dauphinais

    CEOs of top world corporations tell how they handle customer service, motivation, and other management duties. Excellent advice.

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