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  • Image of Personality Not Included
    Image of Personality Not Included

    Why Companies Lose Their Authenticity--And How Great Brands Get it Back

    by Rohit Bhargava

    Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.

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  • Image of The New Age of Innovation
    Image of The New Age of Innovation

    Driving Cocreated Value Through Global Networks

    by CK Prahalad, MS Krishnan

    In the new age of innovation and corporate growth, business processes must be able to smoothly connect consumers and resources and at the same time manage the necessities that ensure efficiency and flexibility. Managers must become skilled at real-time actions that are event and consumer specific. Leaders will need to imagine and inspire. To accomplish the transformation that companies are faced with in order to compete globally, Prahalad and Krishnan offer a strategic plan.

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  • Image of The Trillion Dollar Meltdown
    Image of The Trillion Dollar Meltdown

    Easy Money, High Rollers, and the Great Credit Crash

    by Charles R. Morris

    The Trillion Dollar Meltdown explains the arcane financial instruments, chicanery, policy misjudgments, dogmas and delusions that created the greatest credit bubble in world history. It also warns that continual denial and concealment could cause the crisis to stretch out for years if financial and government leaders continue to downplay the problem. Charles Morris helps readers understand how the world economy has been put on the brink — and the radically reshaped political/econo

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  • Image of Winning with People
    Image of Winning with People

    Discover the People Principles that Work for You Every Time

    by John C. Maxwell

    In Winning with People, renowned leadership expert and author John Maxwell describes how anyone can improve his or her relationship skills. With 25 “People Principles” that anyone can learn and use anywhere he or she might be, Maxwell shows how relationships can be created and strengthened for success in work and life, and provides the tools needed to immediately improve existing relationships as well as cultivate strong, exciting and new ones. The skills used plus the relationships cho

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  • Image of The Next Global Stage
    Image of The Next Global Stage

    Boundless Opportunities in the Borderless Economy

    by Kenichi Ohmae

    A radically new world is taking shape from the ashes of yesterday’s nation-based economic world. To succeed, you must act on the global stage, leveraging radically new drivers of economic power and growth. In The Next Global Stage, legendary business strategist Kenichi Ohmae synthesizes today’s emerging trends into the first coherent view of tomorrow’s global economy — and its implications for politics, business and personal success.

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