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  • Image of From Concept To Consumer
    Image of From Concept To Consumer

    How to Turn Ideas Into Money

    by Phil Baker

    Renowned product developer Phil Baker explains how a great idea accounts for only 5 percent of all the factors of success and why the majority of success is dependent upon a myriad of other factors, including the time it takes to get to market, price, marketing and distribution. This book not only shows readers how to take an idea and turn it into a successful product, but also prepares them for what happens after the product’s introduction. It shows them how to stay one step ahead of ...

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  • Image of Tactical Transparency
    Image of Tactical Transparency

    How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

    by John C. Havens, Shel Holtz

    Tactical Transparency provides a methodology that will help organizations create their own unique plans to bring greater authenticity to their companies and brands. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to customers and employees.

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  • Image of Talent Is Overrated
    Image of Talent Is Overrated

    What Really Separates World-Class Performers from Everybody Else

    by Geoff Colvin

    What’s the real solution to the mystery of high performance? According to distinguished journalist Geoff Colvin, what really makes all the difference is a highly specific kind of effort, what he calls “deliberate practice.” It’s difficult. It hurts. But more of it equals better performance. Tons of it equals great performance.

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  • Image of The Defining Moment
    Image of The Defining Moment

    FDR's Hundred Days and the Triumph of Hope

    by Jonathan Alter

    A Soundview Featured Book Review
    In the course of every executive's career, he or she will inevitably run into moments that require a strong moral fiber. Issues of transparency and ethics are more prevalent now than at any other time in business. This book provides executives with insight into the keys to making the most difficult professional decisions. As the subtitle suggests, sometimes it's a decision between right... and right.

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  • Image of The 29% Solution
    Image of The 29% Solution

    52 Weekly Networking Success Strategies

    by Michelle Donovan, Ivan Misner

    It is true that there are some people who are better connected than others. That means that “connecting” is a skill that can be acquired. This book will help you develop your networking skills, increase your connections, and become part of the roughly 29 percent of people who are, in fact, separated from the rest of the world by just six degrees.

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  • Image of In Search of the Obvious
    Image of In Search of the Obvious

    The Antidote for Today’s Marketing Mess

    by Jack Trout

    In this summary, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization, marketers should be searching for that simple, obvious differentiating idea.

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  • Image of Who
    Image of Who

    The A Method for Hiring

    by Geoff Smart, Randy Street

    In this book Geoff Smart and Randy Street provide a simple, practical and effective solution for the single biggest problem in business today: unsuccessful hiring. These “who” problems are easily preventable with Smart and Street’s A Method for Hiring, which, when implemented, has a 90 percent success rate.

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  • Image of Human Sigma
    Image of Human Sigma

    Managing the Employee-Customer Encounter

    by Jim Asplund, John H. Fleming, Ph.D.

    Human Sigma offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing the moments when employees interact with customers. The authors offer essential ideas for business leaders at all levels and show how sales and service companies can flourish in today's new global economy. Blending strategic analysis with hands-on, practical steps and advice, this book summary will change how you view your work,

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  • Image of Building a Values-Driven Organization
    Image of Building a Values-Driven Organization

    A Whole System Approach to Cultural Transformation

    by Richard Barrett

    The responsibility of leaders is to enhance, harness and direct the capacity and energy of their people toward virtuous and valuable ends. To achieve long-term success, the organization needs to have a solid foundation built on principles and values that act as a center of gravity. In business, you get what you target, design, measure, provide incentives for and are passionate about. This applies equally to principles and values, which need to be nurtured and directed through an effective whole-

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