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  • Image of The Ultimate Sales Machine
    Image of The Ultimate Sales Machine

    Turbocharge Your Business with Relentless Focus on 12 Key Strategies

    by Chet Holmes

    In the cut throat sales world a number of managers leap from one strategic trend to the next, becoming bogged down during the process instead of rising to the top. According to Chet Holmes –– known as “America’s greatest business growth expert” –– that doesn’t have to be the case if you take the time and focus. Holmes provides 12 key strategies to turn any business into what he deems “the ultimate sales machine.”

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  • Image of Selling Blue Elephants
    Image of Selling Blue Elephants

    How to Make Great Products That People Want Before They Even Know They Want Them

    by Howard Moskowitz, Alex Gofman

    Nowadays you have to be able to make successful products before people even realize they want them. According to the authors, great products don’t come from focus group studies, but instead from RDE (Rule Developing Experimentation).

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  • Image of Stealing Your Life
    Image of Stealing Your Life

    The Ultimate Identity Theft Prevention Plan

    by Frank Abagnale

    Before the age of 19, Abagnale had successfully conned millions of dollars worth of checks while posing as a Pan Am pilot, doctor and legal prosecutor. Years later Abagnale has changed roles. In his current career, he works with the FBI and corporations as an expert on counterfeiting and secure documents. Everyone is a potential victim of identify theft –– who is better to point out identity theft schemes than a former forger?

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  • Image of Free Prize Inside!
    Image of Free Prize Inside!

    The Next Big Marketing Idea

    by Seth Godin

    A free prize is a game-changing soft innovation; a cool twist that doesn’t cost a fortune but transforms the way people think about your product or service. In Free Prize Inside!, marketing guru Seth Godin encourages readers to take on the challenge of doing the essential task of creating innovation. Godin explains that one cannot create innovation by building an organization that is automatically and effortlessly innovative. Instead, companies must develop innovation by creating a desire among

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  • Image of Hardball
    Image of Hardball

    Are You Playing to Play or Playing to Win?

    by George Stalk, Rob Lachenauer

    Master strategists George Stalk and Rob Lachenauer predict that business competition will become so fierce over the next 10 years that marginal victories and short-term advantages will not be enough to keep a company thriving. In Hardball, they explain that winning will require relentless strategic execution focused on turning competitive advantages into decisive advantages that neutralize, marginalize and even punish rivals. Stalk and Lachenauer turn the experience they have developed

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