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  • Image of The Customer Differential
    Image of The Customer Differential

    The Complete Guide to Implementing Customer Relationship Management

    by Melinda Nykamp

    You have heard of Customer Relationship Management. Now here’s a guidebook that it clearly explains the concept of CRM — and how to put it in place in your company.

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  • Image of The Weightless Society
    Image of The Weightless Society

    by Charles Leadbeater

    A radical innovation in basic political, social and economic institutions is required to spread the benefits of the knowledge economy, argues Charles Leadbeater in this eloquent and provocative analysis of today’s society.

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  • Image of Loyalty Rules!
    Image of Loyalty Rules!

    How Today's Leaders Build Lasting Relationships

    by Frederick F. Reichheld

    Reichheld follows up The Loyalty Effect, in which he argued that a virtuous circle of employee, customer and shareholder loyalty led to greater profits, with a how-to on turning your company into a loyalty leader.

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  • Image of The Clickable Corporation
    Image of The Clickable Corporation

    Successful Strategies for Capturing the Internet Advantage

    by J Russell Gates, Douglas Armstrong, Jonathan Rosenoer

    The authors identify and explain eight "value propositions" that companies can offer their customers through the web: information, choice, convenience, customization, savings, community, entertainment and trust. In-depth case studies show how companies are offering these value propositions.

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  • Image of The Dance of Change
    Image of The Dance of Change

    The Challenges of Sustaining Momentum in a Learning Organization

    by Charlotte Roberts, Peter Senge, Bryan Smith, Richard Ross, George Roth, Art Kleiner

    In a follow-up to their seminal book, The Fifth Discipline, Senge and his team show companies how to overcome the ten challenges that undermine a company's attempt to change and become a learning organization. One example: the challenge of diffusion, or a company's inability to diffuse knowledge throughout the organization.

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