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  • Image of Exceeding Customer Expectations
    Image of Exceeding Customer Expectations

    What Enterprise, America's #1 Car Rental Company, Can Teach You about Creating Lifetime Customers

    by Kirk Kazanjian

    While providing a thorough case study of the success of Enterprise Rent-A-Car, Kazanjian also gives an in-depth look to the strategic management practices that have boosted the company to the top of its industry.

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  • Image of Outside Innovation
    Image of Outside Innovation

    How Your Customers Will Co-Design Your Company's Future

    by Patricia B. Seybold

    Innovation is what keeps companies at the top of their fields, and Seybold shows that the best way for companies to do this is to involve passionate customers in every aspect of their product and service design.

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  • Image of Words that Work
    Image of Words that Work

    It's Not What You Say, It's What People Hear

    by Dr. Frank I. Luntz

    To effectively obtain the power of communication, you must learn that it’s not always what you say, but how you say it. Luntz offers sound advice on how to tactically use words and phrases to get what you want in life.

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  • Image of Leading Change
    Image of Leading Change

    by James O'Toole

    James O'Toole shows that leadership based on integrity, honesty, and respect is the only way to gain the commitment and loyalty of your people and effect change. This is must reading for change agents.

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