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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Switch
    Image of Switch

    How to Change Things When Change Is Hard

    by Dan Heath, Chip Heath

    A Soundview Featured Book Review
    Best-selling authors Chip and Dan Heath lead readers through the process of effecting transformative change at every level — individual, organizational and societal — introducing a pattern you can use to make the changes that matter to you.

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  • Image of Leading Outside the Lines
    Image of Leading Outside the Lines

    How to Mobilize the (in)Formal Organization, Energize Your Team and Get Better Results

    by Jon R. Katzenbach, Zia Khan

    From the bestselling coauthor of the business classic The Wisdom of Teams, comes an all-new exploration of the modern workplace, and how leaders and managers must embrace it for success. Katzenbach and Khan examine how two distinct factions together form the bigger picture for how organizations actually work: the more defined "formal" organization of a company (the management structure, performance metrics, and processes) and the "informal" (the culture, social...

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  • Image of Trade-Off
    Image of Trade-Off

    Why Some Things Catch On, and Others Don’t

    by Kevin Maney

    Kevin Maney shows how conflicting forces determine the success, or failure, of new products and services in the marketplace. Almost every decision consumers make involves a trade-off between fidelity and convenience — between the products we love and the products we need.

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  • Image of Everyone Communicates, Few Connect
    Image of Everyone Communicates, Few Connect

    What the Most Effective People Do Differently

    by John C. Maxwell

    Talk is cheap. Everybody does it. The question is, how can you make your words matter and influence any outcome? How can you really connect with others? It’s a skill anyone can learn. Here, Maxwell offers his proven method — Five Principles and Five Practices — so you can connect one-on-one, in a group, or with an audience.

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  • Image of The Power of Full Engagement
    Image of The Power of Full Engagement

    Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal

    by Tony Schwartz, Jim Loehr

    A Soundview Featured Book Review
    As its subtitle suggests, the key to getting the most out of your performance is how you manage energy, not time. The authors discuss the four key sources of energy and provide a scientific approach to create energy management rituals that are specific to the results you need. The book is based on methods that were used by a number of professional athletes.

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  • Image of Borrowing Brilliance
    Image of Borrowing Brilliance

    The Six Steps to Business Innovation by Building on the Ideas of Others

    by David Kord Murray

    A Soundview Featured Book Review
    David Kord Murray proposes that the best way to come up with the next great new idea is to borrow from the best of what already exists. He provides examples from a variety of industries to demonstrate that innovation is an evolutionary process. Murray also includes information about his own pathway to creating success.

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