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  • Image of Flawless Consulting
    Image of Flawless Consulting

    A Guide to Getting Your Expertise Used

    by Peter Block

    Consulting flawlessly requires intense concentration on two processes: being as authentic as you can be at all times with the client; and attending directly, in words and actions, to the business of each stage of the consulting process. This summary describes what authentic consulting behavior looks like. It also describes the business side of each stage of the consulting process.

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  • Image of Treasure Hunt
    Image of Treasure Hunt

    Inside the Mind of the New Consumer

    by Michael Silverstein

    Through detailed, individual spending portraits of middle class consumers, Silverstein explores the story of how people around the world are reshaping the consumer-goods market by trading down to low-price products and services, trading up to premium ones, and avoiding the boredom and low value that increasingly characterize the middle.

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  • Image of The Starfish and the Spider
    Image of The Starfish and the Spider

    The Unstoppable Power of Leaderless Organizations

    by Ori Brafman, Rod Beckstrom

    A spider has legs, a central body and a tiny head. Chop off the spider’s head and it dies. That’s what happens in a centralized organization with a clear leader in charge. A decentralized organization is more like a starfish — no head, only a decentralized network of cells. This book addresses the differences between the two organizational styles and why a smart business model contains parts of both.

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  • Image of Green to Gold
    Image of Green to Gold

    How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

    by Andrew Winston, Daniel Esty

    This book explores what every executive must know to manage today’s environmental challenges. Based on the authors’ years of experience and hundreds of interviews with corporate leaders around the world, the book shows how companies generate lasting value by building environmental thinking into their business strategies.

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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

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  • Image of HyperW@rs
    Image of HyperW@rs

    Eleven Rules for Survival and Profit in the Era of on-Line Business

    by Bruce Judson

    The rapid growth of the Internet as a business medium has had far-reaching implications for businesses of all sizes. Drawing on current practices of leading edge companies — as well as existing management theory and its practical applications — Bruce Judson offers 11 strategies for surviving and thriving in today’s hypercompetitive era.

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  • Image of The Alchemy of Growth
    Image of The Alchemy of Growth

    Practical Insights for Building the Enduring Enterprise

    by Mehrdad Baghai, David White, Stephen Coley

    The authors, based on their work for McKinsey, introduce the concept of strategic planning built around three “horizons,” reflecting the present, short-term future and long-term future of a company. The summary shows how managers can, and must, manage all three horizons at once.

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  • Image of Kotler on Marketing
    Image of Kotler on Marketing

    How to Create, Win, and Dominate Markets

    by Philip Kotler

    From “growing” profitable customers to developing a total value proposition, legendary marketing professor Kotler offers an overview of what value marketing functions must create for their companies. Other areas covered: customer-centered marketing, Internet marketing, and developing the marketing plan.

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