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  • Image of The Customer Revolution
    Image of The Customer Revolution

    How to Thrive When Customers Are in Control

    by Patricia B. Seybold

    Customers are taking control of industries and reshaping them from the outside in. While some characterize the changes taking place as the New Economy, the Internet economy, or the knowledge economy, Seybold, the bestselling author of the book Customers.com, simply calls it the “customer economy.” To survive in this customer economy, you need to respond to customer demands for changes in the way you design and deliver products and services. Seybold shows you how.

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  • Image of Profit from the Core
    Image of Profit from the Core

    Growth Strategy in an Era of Turbulence

    by Chris Zook

    According to Zook and Allen, most growth strategies fail to deliver value because they wrongly diversify from the core business. Based on a ten-year Bain & Company study of 2,000 companies in a variety of industries, Profit from the Core will teach you how to grow your company by building market power in a well-defined core.

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  • Image of HyperW@rs
    Image of HyperW@rs

    Eleven Rules for Survival and Profit in the Era of on-Line Business

    by Bruce Judson

    The rapid growth of the Internet as a business medium has had far-reaching implications for businesses of all sizes. Drawing on current practices of leading edge companies — as well as existing management theory and its practical applications — Bruce Judson offers 11 strategies for surviving and thriving in today’s hypercompetitive era.

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  • Image of The Alchemy of Growth
    Image of The Alchemy of Growth

    Practical Insights for Building the Enduring Enterprise

    by Mehrdad Baghai, David White, Stephen Coley

    The authors, based on their work for McKinsey, introduce the concept of strategic planning built around three “horizons,” reflecting the present, short-term future and long-term future of a company. The summary shows how managers can, and must, manage all three horizons at once.

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  • Image of Kotler on Marketing
    Image of Kotler on Marketing

    How to Create, Win, and Dominate Markets

    by Philip Kotler

    From “growing” profitable customers to developing a total value proposition, legendary marketing professor Kotler offers an overview of what value marketing functions must create for their companies. Other areas covered: customer-centered marketing, Internet marketing, and developing the marketing plan.

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  • Image of Speed Review: It Takes a Prophet to Make a Profit
    Image of Speed Review: It Takes a Prophet to Make a Profit

    15 Trends That Are Reshaping American Business

    by Robert Shook, C Britt Beemer

    Simon & Schuster, 288 pages

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