Browse Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of The Art of Woo
    Image of The Art of Woo

    Using Strategic Persuasion to Sell Your Ideas

    by G Richard Shell, Mario Moussa

    According to Shell and Moussa, “Woo” is the ability to win people over to your ideas without coercion, using relationship-based emotionally intelligent persuasion. It’s the secret of success with colleagues, clients and customers. The Art of Woo shows readers how this ability can strengthen their persuasion skills in every aspect of their lives by using the four-step Woo process — a repeatable strategy that translates ideas into reality.

    View Details

  • Image of The Soul of the Corporation
    Image of The Soul of the Corporation

    How to Manage the Identity of Your Company

    by John Kimberly, Hamid Bouchikhi

    Drawing on real-life stories from the world’s most prominent companies, The Soul of the Corporation shows how identity can be an extraordinarily valuable asset — and how, if not managed properly, it can become a huge liability. Discover how your firm’s identity is related to — and different from — its organizational culture, brand positioning and reputation. Learn how to manage the unconscious shared beliefs that give your organization coherence.

    View Details

  • Image of Peter Drucker on the Profession of Management
    Image of Peter Drucker on the Profession of Management

    by Peter F. Drucker

    Here's a collection of valuable tips from the top author on management. Do things right, don't do the right things, he says. Don't confuse effectiveness with efficiency. And much, much more.

    View Details

  • Image of The People Principle
    Image of The People Principle

    A Revolutionary Redefinition of Leadership

    by Ron Willingham

    Learn to improve productivity by helping people to do their best. This summary is strong on motivating people and getting them to accept responsibility.

    View Details

  • Image of Strategy Pure and Simple II
    Image of Strategy Pure and Simple II

    How Winning Companies Dominate Their Competitors, New and Updated Edition

    by Michel Robert

    To compete and win, create a strategy to dominate the competition, something you can do better than any of them. Identify your firm's driving force, write a business concept, realize what additional skills you need, then identify the critical issues you must address to implement your strategy.

    View Details

Recently Viewed Categories