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  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

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  • Image of Creating and Dominating New Markets
    Image of Creating and Dominating New Markets

    by Peter Meyer

    New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

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  • Image of Peter Drucker on the Profession of Management
    Image of Peter Drucker on the Profession of Management

    by Peter F. Drucker

    Here's a collection of valuable tips from the top author on management. Do things right, don't do the right things, he says. Don't confuse effectiveness with efficiency. And much, much more.

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  • Image of The People Principle
    Image of The People Principle

    A Revolutionary Redefinition of Leadership

    by Ron Willingham

    Learn to improve productivity by helping people to do their best. This summary is strong on motivating people and getting them to accept responsibility.

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  • Image of Strategy Pure and Simple II
    Image of Strategy Pure and Simple II

    How Winning Companies Dominate Their Competitors, New and Updated Edition

    by Michel Robert

    To compete and win, create a strategy to dominate the competition, something you can do better than any of them. Identify your firm's driving force, write a business concept, realize what additional skills you need, then identify the critical issues you must address to implement your strategy.

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