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  • Image of The One to One Fieldbook
    Image of The One to One Fieldbook

    The Complete Toolkit for Implementing a 1 to 1 Marketing Program

    by Martha Rogers, Bob Dorf, Don Peppers

    Here's a complete, hands-on toolkit on implementing "one-to-one marketing" - in general terms, marketing to customers as individuals - from the originators of the concept. From how to identify and differentiate valuable customers to putting the infrastructure, information systems and communications program in place, their book will help you turn one-to-one principles into reality.

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  • Image of Strategic Outsourcing
    Image of Strategic Outsourcing

    Risk Management, Methods and Benefits

    by Maurice Greaver

    Consultant Greaver shows you how to successfully achieve the real purpose of outsourcing: not to cut costs but to find a strategic partner who has the experience, knowledge, and resources to do a better job with certain activities. This summary will lead you through a seven-step methodology for identifying, negotiating with, and signing on the outsourcing providers who will help your company improve its performance and results.

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  • Image of Peter Drucker on the Profession of Management
    Image of Peter Drucker on the Profession of Management

    by Peter F. Drucker

    Here's a collection of valuable tips from the top author on management. Do things right, don't do the right things, he says. Don't confuse effectiveness with efficiency. And much, much more.

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  • Image of The People Principle
    Image of The People Principle

    A Revolutionary Redefinition of Leadership

    by Ron Willingham

    Learn to improve productivity by helping people to do their best. This summary is strong on motivating people and getting them to accept responsibility.

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  • Image of Strategy Pure and Simple II
    Image of Strategy Pure and Simple II

    How Winning Companies Dominate Their Competitors, New and Updated Edition

    by Michel Robert

    To compete and win, create a strategy to dominate the competition, something you can do better than any of them. Identify your firm's driving force, write a business concept, realize what additional skills you need, then identify the critical issues you must address to implement your strategy.

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