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  • Image of What the Customer Wants You to Know
    Image of What the Customer Wants You to Know

    How Everybody Needs to Think Differently About Sales

    by Ram Charan

    More than ever these days, the sales process tends to be a war about price. But there's a better way to think about sales, says best-selling author Ram Charan. Charan defines this new approach to selling as value creation selling (VCS), which he says is radical but nonetheless practical. VCS differentiates you from the competition, paving the way to better pricing, better margins and higher revenue growth built on win-win relationships that deepen over time.

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  • Image of Heads Up
    Image of Heads Up

    Using Real-Time Business Information to Know First and Act Faster

    by Kenneth G. McGee

    According to Kenneth G. McGee, a research fellow at Gartner Inc., even the worst business catastrophes rarely happen without warning. In Heads Up, McGee describes how managers can break the pervasive pattern of surprises that are often followed by desperate responses. Instead of trying to predict the future, McGee explains, managers need to master predicting the present — understanding what is happening right now and how these current events and outcomes will impact future success. By r

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  • Image of A Bias for Action
    Image of A Bias for Action

    How Effective Managers Harness Their Willpower to Achieve Results

    by Heike Bruch, Sumantra Ghoshal

    In A Bias for Action, leadership expert Heike Bruch and management expert Sumantra Ghoshal demonstrate that managers often confuse activity with accomplishments, and motivation with true leadership. Based on the authors’ research across numerous industries, and illustrated with personal case studies from BP, Sony, GE, Philips and others, this summary reveals how great managers get results by engaging their own willpower through a combination of energy and focus. The authors present simp

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  • Image of Don't Think Pink
    Image of Don't Think Pink

    What Really Makes Women Buy: And How to Increase Your Share of This Crucial Market

    by Andrea Learned, Lisa Johnson

    You can no longer “think pink” by assuming that all women are the same and all they want are pastel colored products with hearts and flowers on them. Generational experiences, lifestyle choices, and demographic characteristics combine to define the filters through which women make buying choices. Lisa Johnson and Andrea Learned are co-founders of ReachWomen, a firm specializing in the behavior of women as consumers. By examining the different ways women think and how companies can engage women w

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