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  • Image of Pitch Perfect
    Image of Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan, Alisa Bowman

    Renowned media coach Bill McGowan shows how to communicate with confidence during the pivotal moments of life. He offers Seven Principles of Persuasion to use to establish the right tone for the right message to the right person at the right time. Learn how to overcome common mistakes and implement a better way of communicating using effective verbal and nonverbal language.

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  • Image of Why Motivating People Doesn't Work ... and What Does
    Image of Why Motivating People Doesn't Work ... and What Does

    The New Science of Leading, Energizing, and Engaging

    by Susan Fowler

    Senior consulting partner for the Ken Blanchard Companies, Susan Fowler, reveals that motivating people doesn’t work because they are already motivated. What does work is helping people understand why they are motivated. Her Optimal Motivation process shows leaders how to help people meet their needs for autonomy, connection and competence for long-lasting motivation.

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  • Image of Little Bets
    Image of Little Bets

    How Breakthrough Ideas Emerge from Small Discoveries

    by Peter Sims

    Bestselling author Peter Sims explores the value of taking small, experimental steps in developing breakthrough innovation. These little bets help determine direction while providing critical information from lots of little failures and from small significant wins. Sims shares examples of successful breakthrough innovators at work and the dramatic results of their efforts.

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  • Image of Thin on Top
    Image of Thin on Top

    Why Corporate Governance Matters and How to Measure and Improve Board Performance

    by Bob Garratt

    Given the high-level scandals of recent years, companies are concerned that corporate boards not only make decisions that improve a company’s profitability, but that they conduct their activities in an organized, efficient and ethical manner. In Thin on Top, Bob Garratt, chairman of the board of a consultancy that specializes in director development and strategic thinking, discusses the current condition of corporate boards, dispels troublesome myths, and gives step-by-step recommendations on ho

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  • Image of Lateral Marketing
    Image of Lateral Marketing

    New Techniques for Finding Breakthrough Ideas

    by Fernando deBes, Philip Kotler

    In a consumer economy saturated with homogenous products and customers who are more and more immune to advertising messages, traditional vertical marketing — with its emphasis on market segmentation and brand proliferation — is failing us. There is a better way to reach consumers, to create innovative products and markets that don’t yet exist, and to gain a real competitive advantage: lateral marketing. In Lateral Marketing, marketing experts Philip Kotler and Fernando Trias de Bes show

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