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  • Image of Choosing Change
    Image of Choosing Change

    How Leaders and Organizations Drive Results One Person at a Time

    by Susan Goldsworthy, Walter McFarland

    In Choosing Change, ASTD Chairman Walter McFarland and leadership executive coach Susan Goldsworthy offer a proven model for not just facing inevitable change but also leveraging it as a tool for long-term success. If you want to lead change, you need to be open to change yourself.

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  • Image of Focus
    Image of Focus

    The Hidden Driver of Excellence

    by Daniel Goleman

    In Focus, Daniel Goleman uses cutting-edge research and findings to delve into the science of attention in all its varieties. He persuasively argues that now more than ever we must learn to sharpen our focus in order to contend with and thrive in a complex world.

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  • Image of Platform
    Image of Platform

    Get Noticed in a Noisy World

    by Michael Hyatt

    Michael Hyatt, former CEO of Thomas Nelson Publishers, shares the knowledge he has gained from creating an online following of hundreds of thousands by offering step-by-step plans for building your virtual stage.

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  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

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  • Image of Creating and Dominating New Markets
    Image of Creating and Dominating New Markets

    by Peter Meyer

    New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

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