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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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  • Image of Speed Review: Break the Rules
    Image of Speed Review: Break the Rules

    The Secret Code to Finding a Great Job Fast

    by William Cohen

    Prentice Hall Press, 227 pages

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  • Image of Speed Review: Customer Once, Client Forever
    Image of Speed Review: Customer Once, Client Forever

    12 Tools for Building Lifetime Business Relationships

    by Richard Buckingham

    Kiplinger Books, 283 pages

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