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  • Image of Viral Loop
    Image of Viral Loop

    From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves

    by Adam L. Penenberg

    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.

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  • Image of The Brain Advantage
    Image of The Brain Advantage

    Become a More Effective Business Leader Using the Latest Brain Research

    by Brad Kolar, Madeleine L. Van Hecke, Ken A. Paller, Lisa P. Callahan

    The Brain Advantage ties the latest brain research to its implications for leadership styles and practices. The authors consolidate research from a wide range of studies, articles and books that delves into the neurocognitive underpinnings of how people think and act, leading to provocative insights into the human condition. The Brain Advantage draws on key research findings and analysis that can help you become a more effective decision-maker, communicator and change agent.

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  • Image of The Element
    Image of The Element

    How Finding Your Passion Changes Everything

    by Ken Robinson, Ph.D., Lou Aronica

    The Element is the point at which natural talent meets personal passion. When people arrive at the Element, they feel most themselves, most inspired and achieve at their highest levels. In The Element, learning expert Ken Robinson, Ph.D., draws on the stories of a wide range of artists, athletes, scientists, business leaders, academics and others to show you why finding your Element is essential for all of us. He also explores the conditions that lead us to live lives that are filled wi

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  • Image of Peaks and Valleys
    Image of Peaks and Valleys

    Making Good And Bad Times Work For You - At Work And In Life

    by Spencer Johnson, M.D.

    A Soundview Featured Book Review
    From the author of the best-selling blockbuster Who Moved My Cheese? comes a book that helps executives gain better balance between the office and the home front. Told in the popular business fable format, this book takes readers on a journey through the metaphoric peaks and valleys that make up life in today's hectic business climate.

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  • Image of Power, Ambition, Glory
    Image of Power, Ambition, Glory

    The Stunning Parallels between Great Leaders of the Ancient World and Today . . . and the Lessons We All Can Learn

    by Steve Forbes, John Prevas

    In Power, Ambition, Glory, Steve Forbes and John Prevas observe the strong comparisons between the empires of the ancient world and the corporations that rule modern society.

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  • Image of Rethink
    Image of Rethink

    A Business Manifesto for Cutting Costs and Boosting Innovation

    by Ric Merrifield

    It’s the trap that ensnares virtually every business. We focus on process: “how” we’re doing the job. And we forget about the bigger issue: “what” we are doing and “why” we’re doing it. That’s why we are leaving so much value on the table. In Rethink, business architect Ric Merrifield exposes this problem with vivid examples and introduces breakthrough techniques for overcoming it.

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  • Image of The Inspiring Leader
    Image of The Inspiring Leader

    Unlocking the Secrets of How Extraordinary Leaders Motivate

    by Scott Edinger, John H. Zenger, Joseph R. Folkman

    The impact of inspiration and motivating others is consistent across different kinds of organizations and within different cultures. The Inspiring Leader reveals the newest research on how top leaders inspire teams to greatness, It discusses the behaviors exhibited by the most successful leaders and includes advice on how to implement them.

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  • Image of Chaotics
    Image of Chaotics

    The Business of Managing and Marketing in the Age of Turbulence

    by John Caslione, Philip Kotler

    As the fallout from the financial meltdown of 2008 grows progressively worse, companies, industries, and entire markets cling precariously to life or have ceased to exist altogether. And the turbulence may not be over anytime soon. Here noted business strategists Kotler and Casilone argue that these troubled times are not an aberration, but the new face of normal. Chaotics teaches how to be prepared for –– and thrive in –– this New Age of Turbulence.

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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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