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  • Image of Viral Loop
    Image of Viral Loop

    From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves

    by Adam L. Penenberg

    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.

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  • Image of The Brain Advantage
    Image of The Brain Advantage

    Become a More Effective Business Leader Using the Latest Brain Research

    by Brad Kolar, Madeleine L. Van Hecke, Ken A. Paller, Lisa P. Callahan

    The Brain Advantage ties the latest brain research to its implications for leadership styles and practices. The authors consolidate research from a wide range of studies, articles and books that delves into the neurocognitive underpinnings of how people think and act, leading to provocative insights into the human condition. The Brain Advantage draws on key research findings and analysis that can help you become a more effective decision-maker, communicator and change agent.

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  • Image of The Element
    Image of The Element

    How Finding Your Passion Changes Everything

    by Ken Robinson, Ph.D., Lou Aronica

    The Element is the point at which natural talent meets personal passion. When people arrive at the Element, they feel most themselves, most inspired and achieve at their highest levels. In The Element, learning expert Ken Robinson, Ph.D., draws on the stories of a wide range of artists, athletes, scientists, business leaders, academics and others to show you why finding your Element is essential for all of us. He also explores the conditions that lead us to live lives that are filled wi

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  • Image of The Profit Zone
    Image of The Profit Zone

    How Strategic Business Design Will Lead You to Tomorrow's Profits

    by Adrian J. Slywotzky, David J. Morrison

    The quest for profitability has become more important than ever. By developing superior insight into customers and adapting a company's business design accordingly, business leaders can get off the treadmill of just doing the same old things faster and better and return to the profit zone. This summary answers the most fundamental question in business: Where will I make a profit tomorrow?

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  • Image of How
    Image of How

    Why How We Do Anything Means Everything ... in Business (and in Life)

    by Dov Seidman

    According to Seidman, in this ever-increasingly competitive world, it’s not what you do, but how you do it that sets you apart from the pack.

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  • Image of Be The Elephant
    Image of Be The Elephant

    Build a Bigger, Better Business

    by Steve Kaplan

    From the author of the best selling Bag the Elephant, Kaplan shows entrepreneurs and small business owners how to grow big enough to make an impact, remain financially healthy and be smart enough to dodge the “five killer mistakes.”

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  • Image of The Definitive Drucker
    Image of The Definitive Drucker

    The Final Word from the Father of Modern Management

    by Elizabeth Haas Edersheim

    Considered the father of modern management, Peter Drucker spent the last 16 months of his life speaking about the world of business with Edersheim, a respected management thinker in her own right. The Definitive Drucker provides his final thoughts about the development of modern business.

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  • Image of The Adversity Advantage
    Image of The Adversity Advantage

    Turning Everyday Struggles Into Everyday Greatness

    by Erik Weihenmayer, Paul Stoltz

    In The Adversity Advantage, authors Paul Stoltz and Erik Weihenmayer offer proven principles and practical tools that teach you how to use adversity as a force for superior achievement, resilience, agility, innovation, energy and happiness. These two adversity experts have developed seven guiding principles to teach you how to transform adversity into your most powerful advantage. This summary will show you how to pinpoint and bolster your adversity strengths in order to bring out your

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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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