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  • Image of Blockbusters
    Image of Blockbusters

    The Five Keys to Developing GREAT New Products

    by Richard R. Reilly, Gary S. Lynn

    All companies, no matter what size or in what industry, need to generate innovative new products and services if they are to succeed. One innovative product can alter the future of a single company, lead to entirely new families of products, and may even usher in a whole new industry. In Blockbusters, Lynn and Reilly share the results of their exhaustive study of highly successful new product development teams. The study, as shown in detail in this summary, reveals the five critical pra

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  • Image of The Influentials
    Image of The Influentials

    One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

    by Ed Keller, Jon Berry

    This groundbreaking book by two consultants from the RoperASW marketing firm identifies the real people around whom marketing strategies, such as word of mouth, revolve. Who are these real people? They are the most influential Americans — the ones who tell their neighbors what to buy, which politician to support and where to vacation. They aren’t necessarily who you expect. They aren’t the richest 10 percent or the best educated 10 percent. They aren’t the early adopters who are always the first

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