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  • Image of Leadership and the Art of Struggle
    Image of Leadership and the Art of Struggle

    How Great Leaders Grow Through Challenge and Adversity

    by Steven Snyder

    For author Steven Snyder, adversity is precisely what unlocks our greatest potential. Using real-life stories drawn from his extensive research studying 151 diverse episodes of leadership struggle, Snyder shows how to navigate intense challenges to achieve personal growth and organizational success. He details strategies for embracing struggle and offers a host of unique tools and hands-on practices to help you implement them. By mastering the art of struggle, you’ll be better equipped...

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  • Image of The Pause Principle
    Image of The Pause Principle

    Step Back to Lead Forward

    by Kevin Cashman

    The constant barrage of information can overwhelm a person's decision-making ability. In The Pause Principle, Kevin Cashman makes the argument that today's leaders need to take the necessary time to deeply pause before acting. Leaders must make an effort to create vision, understanding, clarity and agility. Cashman describes the need to pause to grow personal leadership, develop others, and foster a culture of innovation. By following the pause practices Cashman describes, executives...

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  • Image of Capturing New Markets
    Image of Capturing New Markets

    How Smart Companies Create Opportunities Others Don't

    by Stephen Wunker

    New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating...

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  • Image of Real-Time Marketing & PR
    Image of Real-Time Marketing & PR

    How to Instantly Engage Your Market, Connect with Customers and Create Products That Grow Your Business Now

    by David Meerman Scott

    In this eye-opening follow-up to The New Rules of Marketing & PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing & PR.

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  • Image of Clutch
    Image of Clutch

    Why Some People Excel Under Pressure and Others Don't

    by Paul Sullivan

    Do you choke under pressure, or are you "clutch"? In this executive book summary of Paul Sullivan's book Clutch, you will learn how to successfully perform under extraordinary pressure.

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  • Image of Trade-Off
    Image of Trade-Off

    Why Some Things Catch On, and Others Don’t

    by Kevin Maney

    Kevin Maney shows how conflicting forces determine the success, or failure, of new products and services in the marketplace. Almost every decision consumers make involves a trade-off between fidelity and convenience — between the products we love and the products we need.

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  • Image of Shopper Marketing
    Image of Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    by Ville Maila, Markus Ståhlberg

    Edited by two respected practitioners, Shopper Marketing will show you how to make the most of shopper marketing. The book is comprised of articles written by 35 experts from around the world, and it provides practical advice regarding shopper needs and trends, retail environments, effective packages and much more.

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  • Image of Repositioning
    Image of Repositioning

    Marketing in an Era of Competition, Change, and Crisis

    by Steven Rivkin, Jack Trout

    Jack Trout’s latest book shows you how to adapt, compete –– and succeed –– in today’s overcrowded marketplace. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change and Crisis.

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  • Image of Free
    Image of Free

    The Future of a Radical Price

    by Chris Anderson

    In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never happened before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.

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