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  • Image of Sway
    Image of Sway

    The Irresistible Pull of Irrational Behavior

    by Ori Brafman, Rom Brafman

    Brothers and authors Ori and Rom Brafman explore several of the psychological forces that derail rational thinking. We are all more prone to irrational behavior than we realize and this can affect our careers and shape our business and personal relationships. Understanding why the sway of irrational behavior is so alluring can help us to become more aware of it and perhaps less likely to fall victim to its force.

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  • Image of Tuned In
    Image of Tuned In

    Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

    by Craig Stull, David Meerman Scott, Phil Myers

    Hit products and services like the iPod, Starbucks and FedEx were seemingly embraced by the market overnight. But it wasn't luck, creativity or marketing that led to their success. Any organization can create hits that resonate if they stop guessing what people need and start building deep connections to what their buyers value most. With a strategy for achieving market resonance that has been developed over 15 years, the authors show readers how to find unsolved problems in the marketplace and

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  • Image of Managing Crises Before They Happen
    Image of Managing Crises Before They Happen

    What Every Executive and Manager Needs to Know about Crisis Management

    by Ian I. Mitroff

    It’s impossible to eliminate crises completely. But crisis management experts Mitroff and Anagnos outline the crisis management tools — and attitudes — needed to either anticipate crises or effectively manage them once they occur.

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  • Image of Improving Customer Satisfaction, Loyalty, and Profit
    Image of Improving Customer Satisfaction, Loyalty, and Profit

    An Integrated Measurement and Management System

    by Anders Gustafsson, Michael D. Johnson

    The authors’ detailed five-step process for developing an integrated customer measurement and management system will show you how to find out exactly what your customers want and use that information to produce the kinds of products and services that will keep them coming back.

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