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  • Image of The Turnaround Kid
    Image of The Turnaround Kid

    What I Learned Rescuing America's Most Troubled Companies

    by Steve Miller

    A Soundview Featured Book Review
    Steve Miller has earned an international reputation for fixing major problems in several industries. In The Turnaround Kid he recounts his inside view of American manufacturing and offers perspective on what it will take to bring it back to profitability. In his story he incorporates the important role that his wife played in his success and how she kept him focused even throughout her battle with brain cancer.

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  • Image of Extreme Toyota
    Image of Extreme Toyota

    Radical Contradictions That Drive Success at the World's Best Manufacturer

    by Norihiko Shimizu, Emi Osono, Hirotaka Takeuchi

    Three business strategy experts identify six contradictory forces that have kept Toyota on the path of realizing continuous innovation and constant renewal. As the authors show, Toyota thrives on paradoxes as it harnesses opposing propositions to energize itself. We learn that companies that create their own contradictions can achieve higher levels of performance.

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  • Image of Sway
    Image of Sway

    The Irresistible Pull of Irrational Behavior

    by Ori Brafman, Rom Brafman

    Brothers and authors Ori and Rom Brafman explore several of the psychological forces that derail rational thinking. We are all more prone to irrational behavior than we realize and this can affect our careers and shape our business and personal relationships. Understanding why the sway of irrational behavior is so alluring can help us to become more aware of it and perhaps less likely to fall victim to its force.

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  • Image of Tuned In
    Image of Tuned In

    Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

    by Craig Stull, David Meerman Scott, Phil Myers

    Hit products and services like the iPod, Starbucks and FedEx were seemingly embraced by the market overnight. But it wasn't luck, creativity or marketing that led to their success. Any organization can create hits that resonate if they stop guessing what people need and start building deep connections to what their buyers value most. With a strategy for achieving market resonance that has been developed over 15 years, the authors show readers how to find unsolved problems in the marketplace and

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  • Image of The Customer Century
    Image of The Customer Century

    Lessons from World Class Companies in Integrated Marketing and Communications

    by Anders Gronstedt Ph.D.

    Author Gronstedt shows how world-class companies better serve customers and stakeholders by integrating marketing and communications along three dimensions: between the company and its customers and stakeholders; across the different managerial levels; and across the different business and geographic units of the company.

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  • Image of The Brave New Service Strategy
    Image of The Brave New Service Strategy

    Aligning Customer Relationships, Market Strategies and Business Structures

    by Barbara A. Gutek, Theresa Welsh

    Many companies who claim to have “relationships” with their customers mistake collecting data about customers with actually knowing them. The authors explain how to differentiate between true relationship businesses and what they call “encounter” businesses. They then show how many of the best companies reject “pseudo-relationships” in favor of enhanced encounters.

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