Book Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of The Project Manager's MBA
    Image of The Project Manager's MBA

    How to Translate Project Decisions into Business Success

    by Dennis J. Cohen, Robert J. Graham

    Managing a project is not about getting the job done on time and on budget. It’s about getting the job done in a way that contributes to the bottom line of your company. Covering everything from the basics of accounting and finance to understanding the marketplace, this summary shows how to link project success to organization success.

    View Details

  • Image of Building Brandwidth
    Image of Building Brandwidth

    Closing the Sale Online

    by Sergio Zyman, Scott Miller

    The airwaves are full of funny e-business commercials, and everybody’s laughing — but is anyone buying? According to Zyman, former Chief Marketing Officer of the Coca-Cola Company, e-marketing that’s trendy and irreverent won’t work if e-marketers forget the fundamentals. Zyman explains what it takes to close the sale online.

    View Details

  • Image of Culture.com
    Image of Culture.com

    Building Corporate Culture in the Connected Workplace

    by Ray Bender, Peg Neuhauser, Kirk L. Stromberg

    In the age of the Internet, many corporate cultures don’t match up with how people are required to work in the new economy. Here’s a road map for changing your company culture so it will help rather hinder your company’s transformation.

    View Details

  • Image of Keeping the People Who Keep You in Business
    Image of Keeping the People Who Keep You in Business

    24 Ways to Hang on to Your Most Valuable Talent

    by Leigh Branham

    With the specific and solid practices in this book, Branham helps you focus on doing what you need to do to retain the employees you most want to keep. Key #1: Be a company people want to work for.

    View Details

  • Image of The Strategy-Focused Organization
    Image of The Strategy-Focused Organization

    How Balanced Scorecard Companies Thrive in the New Business Environment

    by Robert S. Kaplan, David P. Norton

    Developers of the Balanced Scorecard, Kaplan and Norton offer five principles to help companies transform this groundbreaking performance management tool into a tool for creating a strategy-driven performance management company.

    View Details

  • Image of Speed Review: It Takes a Prophet to Make a Profit
    Image of Speed Review: It Takes a Prophet to Make a Profit

    15 Trends That Are Reshaping American Business

    by Robert Shook, C Britt Beemer

    Simon & Schuster, 288 pages

    View Details

Recently Viewed Categories