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  • Image of The Project Manager's MBA
    Image of The Project Manager's MBA

    How to Translate Project Decisions into Business Success

    by Dennis J. Cohen, Robert J. Graham

    Managing a project is not about getting the job done on time and on budget. It’s about getting the job done in a way that contributes to the bottom line of your company. Covering everything from the basics of accounting and finance to understanding the marketplace, this summary shows how to link project success to organization success.

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  • Image of Building Brandwidth
    Image of Building Brandwidth

    Closing the Sale Online

    by Sergio Zyman, Scott Miller

    The airwaves are full of funny e-business commercials, and everybody’s laughing — but is anyone buying? According to Zyman, former Chief Marketing Officer of the Coca-Cola Company, e-marketing that’s trendy and irreverent won’t work if e-marketers forget the fundamentals. Zyman explains what it takes to close the sale online.

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  • Image of Now or Never
    Image of Now or Never

    How Companies Must Change Today to Win the Battle for Internet Consumers

    by Mary Modahl

    Modahl, vice-president of research at Forrester Research Inc., introduces a new model of consumer behavior, called Technographics, to help companies understand how consumers think about and use the Internet. The Technographics information helps guide companies as they plot successful Internet strategies.

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  • Image of Trusted Partners
    Image of Trusted Partners

    How Companies Build Mutual Trust and Win Together

    by Jordan D. Lewis Ph.D.

    Internationally recognized strategic alliances expert Lewis, author of The Connected Corporation, shows how to build, manage, measure, improve and repair trust, the key ingredient to successful partnerships.

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  • Image of Speed Review: It Takes a Prophet to Make a Profit
    Image of Speed Review: It Takes a Prophet to Make a Profit

    15 Trends That Are Reshaping American Business

    by Robert Shook, C Britt Beemer

    Simon & Schuster, 288 pages

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