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  • Image of Loyalty Myths
    Image of Loyalty Myths

    Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work

    by Lerzan Aksoy, Henri Wallard, Terry Vavra, Timothy Keiningham

    Thousands of books and even more articles have been written about customer loyalty and everyone agrees that it is vital. But are they right? In Loyalty Myths, renowned authors from one of the world’s premier business research firms reveal the ugly truth about customer loyalty — almost everything you’ve been told about it is wrong! To set things straight, the authors critique 53 of the most common beliefs about customer loyalty and debunk them fully with hard science and even harder data

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  • Image of Bag the Elephant!
    Image of Bag the Elephant!

    How to Win and Keep Big Customers

    by Steve Kaplan

    If you are the owner of a small or medium-sized business, Bag the Elephant! will show you how to find the big company (or “Elephant”) that is right for your business and business needs, navigate your way through huge companies, identify and secure internal champions, build strong alliances, and position your selling approach for maximum effectiveness. Are you afraid that your company’s culture won’t be a good match for an Elephant’s culture? Business expert Steve Kaplan explains how to align the

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  • Image of The 360 Degree Leader
    Image of The 360 Degree Leader

    Developing Your Influence from Anywhere in the Organization

    by John C. Maxwell

    According to leadership expert John Maxwell, you can learn to develop your influence from wherever you are in the organization by becoming a 360-degree leader. You can learn to lead up, lead across and lead down. He writes that only 360-degree leaders influence people at every level of the organization, and by helping others, they help themselves. In The 360 Degree Leader, Maxwell explains that becoming a 360-degree leader is within the reach of anyone who possesses average or better...

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  • Image of The First 90 Days
    Image of The First 90 Days

    Critical Success Strategies for New Leaders at All Levels

    by Michael Watkins

    In The First 90 Days, Harvard Business School professor Michael Watkins presents a road map for taking charge in the first 90 days of a new executive position. The first days in a new position are critical because small differences in actions can have a huge impact on long-term results. This summary will equip executives with strategies and tools to get up to speed faster and achieve more sooner. Watkins shows readers how to diagnose a situation and understand its challenges and...

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  • Image of Strategy Maps
    Image of Strategy Maps

    Converting Intangible Assets into Tangible Outcomes

    by David P. Norton, Robert S. Kaplan

    The Balanced Scorecard is a revolutionary performance measurement system that allows organizations to quantify critical intangible assets, such as people, information and culture. Now the people who first developed the Balanced Scorecard, Robert S. Kaplan and David P. Norton, have created a powerful new tool based on their ongoing research. The strategy map allows companies to describe the links between intangible assets and value creation so all aspects of strategy can be implemented in a manne

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  • Image of Speed Review: The HR Answer Book
    Image of Speed Review: The HR Answer Book

    An Indispensable Guide for Managers and Human Resources Professionals

    by Rebecca Mazin, Shawn Smith

    AMACOM, 256 pages

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