What's Important (and What's Not!) for Your StocksWhile she spends her weekdays on the floor of the New York Stock Exchange as an anchor for several CNBC business reports, Maria Bartiromo thinks like an investor. She watches the market, talks to the experts, hears the buzz, and separates the wheat from the chaff. Her job is to decipher the news from the noise and inform the public about what is happening on the inside of the business world - and what this information means to them as investors.
In Use The News: How to Separate the Noise from the Investment Nuggets and Make Money in Any Economy, Bartiromo reveals the tactics she uses to turn buzz, rumor, chat, headlines, press releases, analysis and expert advice into solid news reporting and profitable investment information.
'Trust Your Instincts'There is so much information flowing out there that it is often difficult to get a real grasp on what is news and what is noise. By taking us through her own thought processes, Bartiromo helps readers differentiate the useful from the useless. With so much commentary and so many conflicting expert opinions to swim through in the ocean of available information, a guide like this is due for the 85 million Americans who are now investing - a number which has doubled in less than 15 years.
One reason for the upsurge is that, as Bartiromo emphasizes, investing is not brain surgery. She and her expert resources say we are already making the same kinds of investment choices and decisions when we research consumer products - reading labels and talking about them with others before we buy them. The same routine applies when we look at stocks or evaluate an industry sector. "Trust your instincts," she writes.
Not only does Bartiromo tell us to do our homework, but she shows us how by walking us through the processes she uses to prepare to interview the CEOs of Fortune 500 companies. She explains that these are the same actions that investors should take when deciding to invest in specific companies or industries. Pull a company's profiles from the Internet. Look at what the stock has done for the past ten years. Is it performing? A company's Web site offers press releases for more insight. Analyst reports are as close as her CNBC show Squawk Box. She also lists her favorite Web sites for accessing deeper information.
The Fundamentals that Move MarketsIn her own analysis of the business of investing, Bartiromo takes entire chapters to reveal the fundamentals that move markets, the changing nature of market-moving news, and how to gauge expectations and measure the results. With the help of numerous experts along the way and her own reporting skills, she also delves into ways to evaluate news coming from the federal government, market professionals, unconventional sources and the companies whose stocks are being traded.
The most compelling aspect of this book is the jargon-free, straightforward, clear voice with which the author writes about her subject. Whether she is explaining P/E ratios, describing the fundamentals of different stock sectors or offering the "Top Thirteen Noisemakers" that can confuse those looking for significant news about investing, (these include economic data, IPOs, corporate road shows for analysts, stock splits and "whisper numbers" in anticipation of announcements), Maria Bartiromo is an insightful analyst and gifted communicator. With Use The News, Bartiromo achieves in print what she accomplishes on television: offering the information that turns laypersons into smart investors.
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