Big Deals From the Star Of The Apprentice
Still glowing from the success of his hit TV show The Apprentice, real estate mogul, beauty pageant impresario, and bestselling author Donald J. Trump has once again released another creative venture that embodies his unique style and larger-than-life persona. In Trump: How to Get Rich, The Donald has compiled the wisdom and tactics he has used to become a billionaire. Of course being born to a wealthy builder is not something everyone can do after the fact, but beyond that, he's got plenty of short, to-the-point lessons to deliver that contain the essentials he feels can make any poor "schmuck" a rich person in no time at all.
The most fascinating element of Trump: How to Get Richis the enormity of his stories. This is not a guy who talks about small things. He dashes off statements like, "I owed billions and billions of dollars - $9.2 billion to be exact," as if dealing with billions of dollars were as normal as returning an overdue book to the library.
That's the fun of Trump's latest book about making it big. His stories are gargantuan, and he pokes fun at himself (and even his unique hairstyle) as often as he tosses out profound introspections like, "I was a schmuck, but I was a lucky schmuck, and I wound up dealing with some understanding bankers who worked out a fair deal." Who needs exact details when you can explain getting out of a $9.2 billion debt with such simple eloquence?
- Stay Focused. Don't make a mistake like The Donald did when he lost his focus in the late '80s: "I'd fly off to Europe to attend fashion shows, and I wasn't looking at the clothing."
- Remember: The Buck Starts Here. "Don't intimidate people. If you do, you'll never get a straight answer from anyone, and you'll be defeating your own purpose."
The advice found throughout Trump: How to Get Rich must be taken with a grain of salt, otherwise some might get confused by the often vague or contradictory statements Trump makes throughout. For example, after teaching that one should not intimidate, he goes on to offer these tidbits of personal growth:
- If You Have Them by the Balls, Their Hearts and Minds Will Follow. "Most negotiations should proceed calmly, rather than in a hostile manner. However, sometimes a negotiation works best after a few screams and some table pounding."
- Sometimes You Have to Hold a Grudge. If you are mad at someone, even if it is the governor of New York, scream, "You son of a b----! For years I've helped you and never asked for a thing, and when I finally need something, and a totally proper thing at that, you aren't there for me. You're no good. You're one of the most disloyal people I've known and as far as I'm concerned, you can go to hell." Now, Trump explains, whenever he sees Mario Cuomo at a dinner, he refuses to acknowledge him, talk to him, or even look at him. That's how you get rich! (But never intimidate.)
- Every New Hire Is a Gamble. "If people have time to be petty, it's an indication they're not busy enough with their work."
- Manage the Person Not the Job. "Your power as a leader should be used in the most positive way, which sometimes calls for a great deal of restraint as well as patience." (Except when you're pounding on the table and screaming.)
- Think Big and Live Large. Responding to the accusation that he is a comic book version of the big-city business mogul, Trump writes, "I am the creator of my own comic book, and I love living in it. If you're going to think, think big. If you're going to live, live large."
How to Get Rich captures Trump's management, career and financial advice as well as his personal secrets to negotiation and the "Trump Lifestyle." In this section, he provides readers with an inside peek at the many decisions he makes, the celebrities with whom he hobnobs in a single week, and his favorite soft drink (Diet Coke).
Trump: How to Get Rich also offers a behind-the-scenes look at the first season of The Apprentice and those who made it happen. In this section, Trump offers the four qualities he looks for in an apprentice: An outstanding personality, brains, creativity, and loyalty and trust.
A photo album of his holdings rounds out the book.
Why We Like This Book
Trump: How to Get Rich not only provides a close glimpse of the wealthy deal maker beneath the indescribable hair, but also allows readers to climb inside his brain and see how it works as he keeps his business running on a daily basis. Although his advice is often glib, the value of many of his points is clearly apparent in his own amazing success.
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