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    Speed Review: Tough Choices

    Speed Review: Tough Choices

    Speed Review: Tough Choices

    A Memoir

    by Carly Fiorina

    After she appeared on the cover of Fortune magazine as “The Most Powerful Woman in Business,” Carly Fiorina’s mother told her, “Who knows. Maybe someday you’ll become the CEO of Hewlett-Packcard.” Her mother’s comment surprised Fiorina, considering that the mother and daughter had never spoke of the company. Fiorina’s response was “Well that’s never going to happen!” On July 19, 1999, Fiorina was proved wrong as HP publicly announced her succession of Lewis Platt as CEO.

    Review

    Business Is About People

    After she appeared on the cover of Fortune magazine as "The Most Powerful Woman in Business," Carly Fiorina’s mother told her, "Who knows? Maybe someday you’ll become the CEO of Hewlett-Packard." Her mother’s comment surprised Fiorina, considering the mother and daughter had never spoken of the company. Fiorina’s response was "Well that’s never going to happen!"

    Following that conversation, she received a phone call from HP board member Jeff Christian in February 1999; nonetheless, Fiorina was almost certain the HP board would not offer her the available CEO position for a number of reasons: She had never held the position before, she did not have a background in engineering, she wasn’t from the industry and she was a woman. On July 19, 1999, Fiorina was proved wrong as HP publicly announced her succession of Lewis Platt as CEO.

    Law School Dropout to CEO
    After earning her B.A. in medieval history and philosophy from Stanford University, Fiorina completed a short stint at UCLA Law School, dropping out after she realized that law wasn’t the career for her and that she couldn’t always please her parents with her choices.

    Fiorina joined the business world, spending her first 20 years cutting her teeth and climbing the corporate ladder at AT&T and Lucent Technologies before accepting the challenge to lead, as CEO and eventually as chairman, the technology giant Hewlett-Packard. To many people she had seemed an unlikely candidate, but Fiorina managed to lead HP through a number of large internal changes, a significant technology slump, and the Compaq merger, which is considered one of the most controversial mergers in the industry.

    While many remember the former Hewlett-Packard CEO as the woman who opted for 7,000 layoffs during the 2001 business downturn, Fiorina positions herself more sympathetically in the book, proclaiming her belief that "in the end, business isn’t just about numbers; it’s about people." She was not the only one behind terminations at the company. She writes, "One of the great myths of HP was that employees never lost their jobs. The truth was Bill [Hewlett] and Dave [Packard] fired people when they thought it was deserved."

    Leadership Has Nothing to Do With Title
    Throughout the book, Fiorina offers her business wisdom and personal advice in a palatable style. While at AT&T, one of the women engineers in Fiorina’s team came to her, conflicted over raising a family as well as maintaining a career. Fiorina told her, "You cannot sell your soul. Don’t become someone you don’t like because of the pressure. Live your life in a way that makes you happy and proud. If you sell your soul, no one can pay you back."

    In reference to her time spent at Lucent and the leadership roles she experienced, Fiorina claimed,"I have believed all my life that leadership has nothing to do with title or position. Leadership is about the integrity of one’s character, the caliber of one’s capabilities and the effectiveness of one’s collaboration with others. Anyone can lead from anywhere at any time."

    On February 9, 2005, Fiorina was fired by the HP board. She writes, "Life isn’t always fair, and I was playing in the big leagues. Yet I realized I had no regrets ... I had made mistakes, but I had made a difference."

    Why We Like This Book
    For those readers who have not followed Fiorina’s career - most notably her termination from HP - Tough Choices provides a relatable tale that anyone could enjoy, male or female, business savvy or not. Using her straightforward style, Fiorina allows readers into her life, showing them her professional achievements over the decades and drawing them into her personal life as a daughter, wife and stepmother.

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