How to Win Over and Over
Multimillionaire Larry Weidel is a winner. He helped build up a financial-services company that today boasts 100,000 representatives. He produces videos on career success, leadership and sales, and shares podcasts, articles and other resources on his Weidel on Winning website. He holds weekly coaching calls for more than a thousand leaders across the U.S. and Canada.
In his book, Serial Winner, Weidel argues that anyone can be a winner — and not just a winner but a serial winner, the type of person who wins over and over. For Weidel, the keys to winning consistently are encapsulated in the five steps of his “cycle of winning.”
The Cycle of Winning
The first step in the cycle is, “Don’t hesitate; decide.” Winners, he writes, take action. They may make a plan but then quickly move from planning to implementation. And they are not bullied into thinking they are inadequate or give in to feelings of inferiority.
For example, Weidel rejects the myth that success is for those with an advantage. A fancy education or family connections don’t separate the winners from the losers, he writes; there are plenty of the latter among the people who were born with great advantages in their lives — while there are countless winners who had no kind of a head start. The biggest difference between winners and losers is knowing what you want with a passion.
The second step is, “Don’t just do it; overdo it.” Most people underestimate what it will take to achieve a goal. Winners, according to Weidel, work hard to overcome this tendency to underestimate. They assume, for example, that the project on which they are working will be more expensive or take longer than they are expecting, and thus they prepare to forge ahead despite the anticipated first “bumps in the road.”
One of Weidel’s suggestions is to live by the “Rule of Three.” As Weidel explains, “two out of three times you try to accomplish something, it will go wrong.” Thus, winners act to beat the odds — just as the settlers in Virginia did when they planted six kernels of corn in every hole to ensure that at least two plants would grow.
The third step is “Don’t quit; adjust.” Winning, Weidel writes, is a series of adjustments. Serial winners don’t always win, but when they lose, they learn from their loss, make the necessary adjustments and eventually become winners again.
The main lesson is to never quit. Weidel describes the tenacity of anti-terrorist detective Terry McGhee, who broke his spine in a surfing accident but continued to pursue terrorists even though he was bound to a wheelchair and could not move his fingers.
The fourth step is, “Don’t just start; finish.” Many people start projects or start working toward their goals, notes Weidel, but winners know that finishing is what counts.
One major benefit is the confidence that finishing instills in a person. “Confidence is the belief that no matter what happens, you’ll find a way,” he writes. “The best form of confidence is the confidence that comes from achievement — finishing what we start.” One of the keys to finishing, he writes, is to limit negative stress, maintaining focus and positive attitude even in the face of difficulties.
The fifth step is “Don’t settle; keep improving.” A big win can sometimes have a negative effect in the long run because too many people now believe that the future will be “easy.” Winners have a different response. As Weidel explains, “serial winners capitalize on the momentum of success.” For example, on the heels of a great success, winners don’t relax and bask in the victory; instead, they immediately look for weakness, flaws, imperfections on which they can improve.
Supported by numerous stories and examples, Weidel’s decide, overdo, adjust, finish and keep improving cycle of winning offers a focused and practical roadmap for anyone struggling to succeed … or to return to success.
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