Succeeding Through Creativity
Innovation is crucial to survival. It has done wonders for businesses like Corning, AOL and Welch's, and for business people like Steve Jobs, Michael Dell and Bill Gates. When new ideas flourish, business grows and new customers arrive for more.
In New Ideas About New Ideas, author, management consultant and artist Shira White writes that new ideas, products and solutions are necessary for prosperity even in a tight economy because: Old ideas aren't working; new ideas lift us back to prosperity; competition is quieter; development costs are lower; cost of entry is lower; and acquisitions and mistakes are often cheaper.
Making Creativity a Priority
New Ideas About New Ideas provides an inside look at the skills of people who make innovation their business.
The first step to creativity is to make it a priority. White's subjects are people who are always thriving for new ideas, and working hard to bring them to life. Creative talent is a precious resource, and organizing, recruiting and rewarding creativity is at the core of putting innovation to work.
Traditional leaders are often at odds with creative leaders; White offers the strategies of seasoned creative professionals to help others make the leap past business as usual. "If creativity resides only in marketing or in R&D or in engineering, for example, but not in the rest of the organization, innovation is next to impossible," she writes. Even if it is possible, she adds, it is not sustainable.
Showcasing the creative ideas of leading-edge organizations and individuals, White offers stories and insights that are inspirational and compelling. Her subjects do not have the same processes, but their thoughts about new ideas are sound, and can often spark better ideas by merely relating their experiences.
Seven Levels of Innovation
White's book comprises seven levels of innovation. These are:
- Spark Soup: Where Innovation Begins. Sometimes creativity calls for going against an established system. Although this makes invention difficult, leap innovations often call for creative people to leap into new worlds where an idea spark can catch fire.
- Bubbling: New Approaches to Idea Development. Beyond brainstorming and other formal planning processes, successful innovations often come from nonconformists who are obsessed or people who accidentally stumble on new ideas or new uses for old products.
- Bargaining with the Future: The Valuation Struggle. Looking at things differently expands the value of ideas. Ideas require education, resources and connections to make them happen. New metrics and factors can help creative people discover the relationship between vision and value.
- Going Live: Bringing New Ideas to Life. Bridging the divide between vision and reality is not easy, but working through fears is a process that builds confidence. Embracing risk and uncertainty is the way innovators take their creative sparks to market.
- Integrated Circuitry: Mechanisms of Innovation Action. As information technology advances exponentially, so can new ideas about managing and mining valuable innovation assets, such as knowledge and creative ideas. Marketing and funding new ideas must also use this technology.
- Rocket Design: Innovating the Organization. Creative people require a framework in which they can improvise. Hip, hot and happening organizations use compelling ideas to order their disorder and manage talent, leadership and work using new structures, strategies and systems.
- Making an Apple Pie: Beyond the Organization. When people and companies create better communities, families, friendships and organizations through creative philanthropy, future generations of creative individuals will grow. Infinite passion can allow people to live the lives they imagine, and plant new creative seeds.
Why Soundview Likes This Book
In New Ideas About New Ideas, White offers a wonderful collection of innovators and their ideas to help others put their own creativity into action. She offers useful tools to launch new ideas, businesses, projects, products and programs, or simply the inspiration to tap into unrealized potential. With passion and eloquence, White delivers an insightful combination of many disciplines that demonstrates how the creative spark can ignite a brighter future.