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15 Trends That Are Reshaping American Business
Market researcher Beemer teams up with business writer Robert Shook to offer 15 major trends that will affect the future of business. Trend number one: Americans have less discretionary time.
Here Are the Trends All Businesspeople Must HeedIn It Takes a Prophet to Make a Profit, market researcher C. Britt Beemer teams up with business writer Robert L. Shook to offer 15 major trends that will affect the future of business. Many of the trends are interrelated, making the final list a compelling business roadmap that any manager or entrepreneur can use to devise strategies to plan and prepare for the marketplace of next year - and beyond. The result: an informative and fascinating look into our recent business past, and what that path means for the future.
Fifteen TrendsThe 15 trends covered in the book are as follows:
Insight and ResearchBeemer has studied consumer and business patterns for the past 20 years, interviewing some four million consumers and businesspeople in the process. Managers and strategists in companies of all sizes will benefit from the insight and research collected in this book.