Here Comes Everybody

The Power of Organizing Without Organizations

by Clay Shirky

Here Comes Everybody
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Charting the Growth of the Internet Revolution

People who are watching the Internet evolve and grow might find themselves recalling a very incisive quote from the late science-fiction writer Arthur C. Clarke: “Any sufficiently advanced technology is indistinguishable from magic.”

One person who attempts to explain the “magic” of why so many counterintuitive things that shouldn’t work in the real world not only work but seem to be the basis for creating thriving businesses is Clay Shirky, author of Here Comes Everybody: The Power of Organizing Without Organizations.

Massive Internet Superstructure

In Here Comes Everybody, Shirky catalogs the kinds of businesses that simply couldn’t exist or thrive without a redundant massive Internet superstructure churning away in the background of our lives. In his book’s first chapter, “It Takes a Village to Find a Phone,” Shirky describes how New Yorker Evan Guttman was able to track down a friend’s lost cell phone by using the Internet. This story not only describes what’s changing in the world that allows a person to find a lost cell phone in a sprawling city, but it also defines the issues addressed throughout Shirky’s book.

Shirky writes, “One obvious lesson is that new technology enables new kinds of group forming. The tools Evan Guttman availed himself of were quite simple — the phone itself, e-mail, a Web page, a discussion forum — but without them the phone would have stayed lost.”

Each chapter describes something extraordinary that simply couldn’t have happened without the ubiquitous and now taken-for-granted Internet: Wikipedia works because of online group sharing tools. Flickr works because its audience determines its content and self-organizes. Weblogs have created a new counter-narrative that simply wouldn’t have been possible a decade before without Blogger. Cell phones and text messaging make new kinds of political protest and assembly possible. Linux has grown into a viable operating system because the Internet allowed Finnish software engineer Linus Torvalds to find the coders to build it. In Here Comes Everybody, Shirky describes how seemingly innocuous tools such as Facebook and Twitter can be used to organize protests against airlines or inform the public about the arrest of a dissident writer.

Self-Directed, Self-Organized Groups

Another informative aspect of Here Comes Everybody can be found in Shirky’s insights about how traditional businesses have been structured and how Internet businesses can almost structure themselves with the help of self-directed and self-organizing groups. For example, in the world of encyclopedias, he shows how the passion and energy of the volunteers at Wikipedia can beat the money of Microsoft’s Encarta and the tradition of Britannica.

The book’s final chapter wraps up the thoughts of the author on a variety of connected topics, but if you’re in one of the industries deeply affected by the Internet, such as newspaper publishing, and you would like answers for how to deal with Craigslist, for example, Shirky’s advice is not entirely clear. Although more answers would improve the book, Here Comes Everybody offers an informative starting point to get the deeper discussion — and the crowds of people it entails — moving forward.