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Speed Review: Executing Your Business Transformation

Speed Review: Executing Your Business Transformation

Speed Review: Executing Your Business Transformation

How to Engage Sweeping Change Without Killing Yourself Or Your Business

by Mark Morgan, Andrew B. Cole, David R. Johnson & Robert J. Johnson

Based on the authors' decades of experience dealing with major business transformation, this book provides valuable guidance for any company contemplating mergers, acquisitions, or a major restructuring of its business model. Many organizations undergo transformation with lots of enthusiasm, but are frustrated with the results. This book contains a set of lessons gained in the process of working in and with organizations in the process of transformation.


What to Do When It’s Time for a Change

In today’s economy and marketplace, change is inevitable for nearly every organization. Usually the best way to facilitate that change is to get some outside help. That’s where the co-authors of Executing Your Business Transformation come in. Each of them has spent years helping companies transform themselves into organizations that are better prepared for the future. In their book, the four consultants and strategy experts — including Mark I. Morgan, lead author of Executing Your Strategy and CEO of the consulting firm StratEx Advisors — team up to offer business leaders their seasoned guidance for dealing with an organizational change, whether that change comes in the form of a merger, an acquisition or a restructuring effort.

Executing Your Business Transformation combines the authors’ expertise in human resources, sales and enterprise solutions into 11 lessons that all companies going through a transformation can use to improve the results of that change. While some of these lessons have been heard before, and others might sound like clichés, each of the authors’ principles offers valuable wisdom that cannot be ignored when a change is underway. Spelled out in the most basic terms and combined with the experiences of a variety of companies, the advice and tips the authors present can help any company move forward on the road toward transformation.

Create Change From the Inside Out

The authors dedicate a chapter to each of the lessons they offer to leaders and companies on the brink of a major change. Their first lesson takes Marshall Goldsmith’s classic book, What Got You Here Won’t Get You There, one step further by stating, "What got you here may kill you there." In this chapter, the authors explain that many organizations tend to hang on to old roots that could be choking out new roots. Instead, these leaders should be thinking more about the future than the past. One of the authors’ solutions for changing a deep-seated business model is to make sure that the results that are being sought are "supported by and consistent with the context and core of the organization." In other words, company leaders must look deeply at the organization’s core strategies and systematically create change from the inside out.

Another lesson that the authors offer that is often easier said than done is "Yesterday’s leadership skills may prevent tomorrow’s success." Recognizing that some leaders do not have the skills that will be appropriate to lead the organization after the transformation is not easy, but it is the only way to make a transformation stick. The authors explain that better listening habits and an ability to admit that there can be multiple right answers can also be crucial leadership traits during a time of change.

Not a Book About Best Practices

The authors explain that this is not a book about best practices, since best practices from one organization’s experiences are not always the best prescription for dealing with another organization’s issues. Instead, Executing Your Business Transformation offers time-tested wisdom that helps business leaders develop their own best practices to fit their own sets of circumstances and challenges. The wisdom they offer can help any business organically grow its own solutions, move beyond today’s problems through natural experimentation and find the strategies that will help it better fit into tomorrow’s marketplace.

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